Don Cherry | Booking Agent | Talent Roster | MN2S

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Don Cherry

Don Cherry has transitioned from professional ice hockey player and NHL coach to a prominent Canadian ice hockey commentator and sports writer.

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Past Works

Rogers

Cherry's status as an icon of Canadian TV hockey was discussed in relation to the 12-year, $5.2-billion agreement that gave Rogers national rights to all NHL games and would see the broadcast shift. Marketers suggested re-branding Hockey Night in Canada with him would be difficult.

BRAND PARTNERSHIPS

RE/MAX

RE/MAX Presents: WHL Suits Up with Don Cherry to promote organ donation. The third season celebrated Cherry's longstanding history with Hockey Night in Canada.

BRAND PARTNERSHIPS

InsureLine

InsureLine signed Cherry to an endorsement deal, allowing InsureLine franchises to use his celebrity as a marketing tool.

BRAND PARTNERSHIPS

Peace Arch Home Entertainment Division

Don Cherry and the Canadian Broadcasting Corporation's Hockey Night in Canada teamed up to present the greatest hockey.

BRAND PARTNERSHIPS

Simply Pets

Cherry created the 'Don Cherry Pet Rescue Foundation' and donates all profits from his Simply Pets snacks line to animal charities.

BRAND PARTNERSHIPS

Black and Decker

Cherry hosted a syndicated weekly television show called 'Don Cherry's This Week in Hockey' where he awarded a Black and Decker cordless drill to the player who levied the 'hit of the week'.

BRAND PARTNERSHIPS
1953

Won Memorial Cup

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1955

Played one NHL game with Boston Bruins

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1960

Won Calder Cup with Springfield Indians

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1965

Won Calder Cup with Rochester Americans

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1966

Won Calder Cup with Rochester Americans

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1968

Won Calder Cup with Rochester Americans

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1969

Won Lester Patrick Cup with Vancouver Canucks (WHL)

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1971-1974

Coached Rochester Americans in AHL

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Year not specified, within 1971-1974 range

Voted AHL Coach of the Year

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1974-1979

Head coach of Boston Bruins

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1975

Won Jack Adams Award (NHL coach of the year)

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Coached Team Canada at 1976 Canada Cup (Assistant Coach)

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1979-1980

Coached Colorado Rockies

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Coached Canada's team at 1981 World Championships

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1986-2019

Co-hosted "Coach's Corner" on CBC's "Hockey Night in Canada"

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1984-2019

Co-hosted "Don Cherry's Grapeline" radio show

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1989-2018

Released "Don Cherry's Rock'em Sock'em Hockey" video series

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2004

Ranked 7th in CBC's "The Greatest Canadian"

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2008

Joined ESPN as commentator for NHL playoffs

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2008

Received Canadian Forces Medallion for Distinguished Service

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2016

Received a star on Canada's Walk of Fame

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2019

Launched "Grapevine" podcast

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2025

Retired from podcasting

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About

Donald Stewart “Don” Cherry was born on February 5, 1934, in Kingston, Ontario, Canada. His early life involved playing junior hockey with the Barrie Flyers and Windsor Spitfires in the Ontario Hockey Association, where he won the Memorial Cup with Barrie in 1953. He then embarked on a long professional minor league career in the American Hockey League (AHL), notably with the Hershey Bears and Rochester Americans, winning the Calder Cup four times (1960, 1965, 1966, 1968). His NHL playing career consisted of one game with the Boston Bruins in 1955. After retiring as a player in 1970, he momentarily transitioned to various jobs, including a Cadillac salesman and house painter, before returning to hockey as a coach.

Cherry’s coaching career began with the Rochester Americans in the AHL in 1971, earning Coach of the Year honors in his third season. This led to his promotion as head coach of the NHL’s Boston Bruins in 1974. During his five seasons (1974-1979) with the Bruins, he became known for his “lunch-pail gang” approach, leading the team to four division titles and two Stanley Cup Finals appearances (1977, 1978). He received the Jack Adams Award (NHL Coach of the Year) in 1975. After being fired by the Bruins in 1979, he coached the Colorado Rockies for one season (1979-1980) and later had a brief coaching stint with the Mississauga IceDogs in the OHL (2001-2002).

In 1980, Cherry began his broadcasting career, becoming a full-time commentator for CBC Television in 1981. He co-hosted the iconic “Coach’s Corner” segment on “Hockey Night in Canada” from 1986 to 2019 alongside Ron MacLean. His outspoken commentary, flamboyant attire, and Canadian nationalism made him a recognizable figure. He also had a long-running radio show, “Grapevine,” and released a popular direct-to-video series, “Don Cherry’s Rock’em Sock’em Hockey.” His career saw him become a Canadian icon, as evidenced by his ranking as the seventh-greatest Canadian in a 2004 CBC poll, and his continuous involvement in hockey media until his departure from “Hockey Night in Canada” in 2019.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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