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Don Nelson

Don Nelson is a Hall of Fame coach and former NBA player, recognized for his innovative coaching style and significant contributions to basketball strategy.

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Past Works

Nike (Jordan Brand)

Don Nelson wore Luka Doncic's new signature Nike (Jordan Brand) shoes to protest the Dallas Mavericks' decision to trade Luka Doncic.

BRAND PARTNERSHIPS
1962

Drafted 17th overall by the Chicago Zephyrs

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1965

Signed as a free agent by the Boston Celtics

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1966

NBA Champion with Boston Celtics

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1968

NBA Champion with Boston Celtics

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1969

NBA Champion with Boston Celtics

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1974

NBA Champion with Boston Celtics

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1976

NBA Champion with Boston Celtics

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1978

Retired his number 19 jersey by the Boston Celtics

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1983

NBA Coach of the Year

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1985

NBA Coach of the Year

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1994

Coached "Dream Team II" to a gold medal at the 1994 FIBA World Championship

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1992

NBA Coach of the Year

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2001

Third coach in NBA history to win 1,000 games

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2007

Defeated the top-seeded Mavericks with 8th-seeded Warriors in playoffs

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2010

Won his 1,333rd career game, passing Lenny Wilkens for first all-time in NBA coaching wins

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2012

Inducted into the Naismith Memorial Basketball Hall of Fame

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2012

Graduated from the University of Iowa

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2025

Received the Chuck Daly Lifetime Achievement Award

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About

Donald Arvid Nelson, born on May 15, 1940, in Muskegon, Michigan, established himself as a prominent figure in professional basketball, first as a successful player and later as a groundbreaking coach. Nelson’s early life saw him grow up on a rural Illinois farm before moving to Rock Island, Illinois, where he attended Rock Island High School. Despite an initial lack of recruitment interest, he went on to have an All-American career at the University of Iowa, graduating in 2012, decades after his playing career, fulfilling a long-held personal goal. His playing career began in 1962 when he was drafted by the Chicago Zephyrs. He later played for the Los Angeles Lakers before joining the Boston Celtics in 1965, where he won five NBA championships in 1966, 1968, 1969, 1974, and 1976. Nelson’s jersey number 19 was retired by the Celtics in 1978, a testament to his impact as a player, especially as a key sixth man known for his distinctive free-throw style.

Nelson transitioned to coaching in 1976 as an assistant for the Milwaukee Bucks, quickly taking over as head coach and general manager. He became known for his innovative “Nellie Ball” philosophy, pioneering the concept of the point forward and utilizing unconventional lineups. During his 11 seasons with the Bucks, he led the team to seven consecutive Central Division championships and achieved NBA Coach of the Year honors in 1983 and 1985. In 1988, he joined the Golden State Warriors as head coach and vice president, where he implemented a “run-and-gun” offense with the “Run TMC” lineup (Tim Hardaway, Mitch Richmond, and Chris Mullin), earning his third NBA Coach of the Year award in 1992.

After stints with the New York Knicks and coaching the gold-medal-winning “Dream Team II” in the 1994 FIBA World Championship, Nelson became head coach and general manager of the Dallas Mavericks in 1997. He played a pivotal role in the team’s resurgence by acquiring Dirk Nowitzki and Steve Nash, leading the Mavericks to four consecutive 50-win seasons and the Western Conference Finals in 2003. He introduced the “Hack-a-Shaq” defensive strategy during his time in Dallas. In 2006, Nelson returned to the Golden State Warriors for a second coaching tenure, where he notably led the 8th-seeded Warriors to an upset victory over the top-seeded Dallas Mavericks in the 2007 playoffs. Nelson retired in 2010 as the NBA’s all-time winningest coach at the time, with 1,335 career wins, and was inducted into the Naismith Memorial Basketball Hall of Fame in 2012. He was recognized as one of the Top 10 and later Top 15 Coaches in NBA History, and in 2025, he received the Chuck Daly Lifetime Achievement Award.

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