Duncan Wardle

Q: What types of brand work does Duncan Wardle do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Duncan Wardle create custom content for our campaign?

Yes — Duncan Wardle can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Duncan Wardle do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Duncan Wardle also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Duncan Wardle served as Head of Innovation & Creativity at The Walt Disney Company for over 25 years, where he was responsible for driving innovation across divisions including Disney Parks, Lucasfilm, Marvel, Pixar, Imagineering, and Animation. In this pivotal role, Wardle developed strategies for creating new storylines and consumer experiences globally, while also leading the development and implementation of a proprietary ‘Theory of Creativity’ and a unique design thinking creative process. During his tenure, he also contributed significantly to the company’s legacy, including donating original Dumbo and Tea Cup ride vehicles to the Smithsonian to celebrate Disneyland’s 50th anniversary. Following his impactful tenure at Disney, Wardle founded and became CEO of ID8 (IDEATE), a company dedicated to empowering organizations worldwide to unlock their creative potential.

Through ID8, he delivers highly sought-after keynote speeches, masterclass workshops, and consulting services, sharing his proprietary innovation toolkit and methodologies with numerous Fortune 100 companies. His approach focuses on making innovation accessible and creativity tangible for teams at all levels, fostering a culture of creative thinking across diverse industries. Recognized as an award-winning global keynote speaker, Wardle is also a consistent contributor to Fast Company Magazine and has delivered multiple impactful TEDx talks. He extends his educational reach by teaching Innovation and Creativity Masterclasses at prestigious academic institutions including Yale University, UNC, and the University of Florida.

His significant contributions have earned him several distinguished accolades, including the American Citizen Award, presented at the White House, an Hons. MBA and Hons. Doctorate from Edinburgh University, and the Duke of Edinburgh Award, presented by Queen Elizabeth. Looking ahead to 2024, Wardle continues to expand his influence with the upcoming release of ‘The Imagination Emporium,’ a comprehensive toolkit and accompanying book designed to further equip individuals and organizations with practical strategies for fostering innovation and creative problem-solving.