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Russian Federation Elena Rybakina is a Kazakhstani professional tennis player, renowned for her powerful serve and aggressive baseline game, securing a Grand Slam title and reaching a career-high world No. 3 ranking.
A key player in the mining industry, showcasing the diverse range of Rybakina's sponsorships.
Elena Rybakina signed a full apparel and shoes deal with Yonex, also using a Yonex VCore 100 racket. This partnership began for clothing and shoes since the 2023 French Open, having previously endorsed Nike and Adidas.
Elena Rybakina added Lexus in Kazakhstan as a new sponsor. She will lead a program called 'Tennis For Life by Lexus' aimed at helping children in Kazakhstan.
Elena Rybakina is featured in a campaign for Electrolit's new Graphite Throttle shoe, designed with a focus on performance.
Rybakina had an endorsement agreement with Adidas for apparel and footwear before signing a new deal with Yonex in the summer of 2023.
Rybakina previously endorsed Nike before signing with Adidas, and later with Yonex.
Rybakina began a cooperation with Bank RBK in January 2023.
Elena Rybakina was born on June 17, 1999, in Moscow, Russia. She began playing tennis at the age of six, initially focusing on gymnastics and ice skating before transitioning to tennis at her father’s suggestion due to her height. Rybakina trained at the Spartak Tennis Club in Moscow, practicing in groups rather than individually until her junior years. Her early career saw her compete on the ITF Junior Circuit, achieving a career-high junior ranking of world No. 3. She made her WTA Tour debut in 2017, and in 2018, she switched federations from Russia to Kazakhstan, accepting financial support from the Kazakhstan Tennis Federation, a pivotal decision that shaped her professional trajectory.
Rybakina’s professional career saw significant progression in 2019 when she won her maiden WTA Tour title at the Bucharest Open, marking her entry into the top 100. The 2020 season was a breakthrough year, where she reached five finals on the WTA Tour, showcasing her consistent performance and leading the tour in finals appearances. Her powerful serve and aggressive playing style became her signature. In 2022, Rybakina achieved a career highlight by winning the Wimbledon Championships, making her the first player from Kazakhstan to win a major title. This victory propelled her into the global tennis spotlight and solidified her reputation as a top competitor.
The 2023 season further cemented Rybakina’s status in elite tennis. She reached the final of the Australian Open and secured two WTA 1000 titles at the Indian Wells Open and the Italian Open. These achievements led to her reaching a career-high ranking of world No. 3, making her the first Kazakhstani player, male or female, to enter the top 10 in either the ATP or WTA rankings. Throughout her career, Rybakina has demonstrated resilience, navigating various challenges including injuries and a demanding schedule, while consistently performing at a high level in major tournaments and WTA events.
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