As the Publisher and Editor in Chief for ThisThatBeauty, Felicia Walker established herself as a renowned skincare and beauty expert, expanding the platform from a review-based site into a comprehensive lifestyle brand. ThisThatBeauty became a premier destination for fashion, beauty news, product reviews, and industry interviews, reflecting Walkers expansive interests in beauty, fashion, fitness, food, wine, and family. Her authoritative voice and deep expertise quickly led to her becoming a sought-after media personality, appearing on national television programs such as The Today Show. Walker’s insights and work through ThisThatBeauty were also prominently featured in a wide array of esteemed publications including Allure, Lucky, Marie Claire, Glamour, Harper’s Bazaar, WWD, The New York Times, Ebony, Essence, Elle, NEW BEAUTY, and Bergdorf Goodman magazine.
In these roles, she champions a personalized approach to skincare, advocating for prevention and responsiveness to individual skin conditions. Her ongoing commitment to consumer education and her dynamic presence across traditional and digital media platforms underscore her enduring impact and marketability within the beauty and lifestyle sectors.