Frida Gustavsson

Frida Gustavsson was born on June 6, 1993, in Stockholm, Sweden. She began her career in modeling, having been scouted at IKEA at age 10. After initial local modeling work in 2008, she moved to Japan to further her career. On June 7, 2009, the day after her 16th birthday, Gustavsson made her debut in Paris, opening the Valentino Haute Couture fall 2012 show. She quickly became a notable figure in the fashion industry, walking for numerous international designers and appearing in major fashion magazines. In 2013, she became the face of Maybelline, appearing in their advertisements.

Gustavsson later transitioned into acting, expressing a desire to explore theatre and film. Her early acting career included roles in Swedish television series such as “Arne Dahl: Efterskalv” in 2015, “Dröm” and “De utvalda” in 2020. She gained international recognition with a supporting role as Visenna in Netflix’s “The Witcher” in 2019. This was followed by a leading role as Freydís Eiríksdóttir in the Netflix historical drama series “Vikings: Valhalla” from 2022 to 2024. Her upcoming projects include the film “Ice Fall” (2025) and the drama series “Faithless” (2024-2025), which premiered at TIFF.

Her career path reflects a notable progression from high-fashion modeling to significant acting roles, showcasing her versatility and commitment to performance. Gustavsson’s work in both industries highlights her presence across various media platforms, from magazine covers and runway shows to critically acclaimed television series and films. She continues to expand her acting portfolio with diverse roles in both Swedish and international productions.