Hala El-Shafie

Co-presenting BBC One’s ‘Eat Well for Less,’ Hala El-Shafie established herself as a prominent media figure, leveraging her extensive expertise as a Registered Dietitian and Consultant Nutritionist. Her professional journey began after graduating from Leeds Metropolitan University in 1999 with a BSc Hons in Nutrition and Dietetics, followed by clinical training at University College Hospital London. Her early specialist roles included serving as a Specialist Bariatric Dietitian at The Hospital Medical Group Ltd from 2005 to 2007 and at Homerton University Hospital Foundation Trust from 2008 to 2009. In 2010, she founded Nutrition Rocks Limited, a lifestyle website dedicated to providing evidence-based nutrition advice, where she serves as its Founder and Presenter.

Hala El-Shafie has cultivated a robust media profile beyond her clinical work, appearing as the resident nutritionist on ITV’s ‘This Morning.’ Her extensive television credits also include co-presenting Channel 4’s ‘How to Lose Weight Well,’ and appearing on ‘How to Beat Fat,’ ‘Sugar-Free Farm,’ ‘Loose Women,’ and ‘Morning Live.’ She regularly contributes recipes to the official BBC Food website and has penned columns for leading national publications such as Grazia, Red, YOU Magazine, The Times, and The Daily Mail, reaching a broad audience with her practical, evidence-based nutrition advice. Building on over two decades of experience, Hala El-Shafie continues to operate at the forefront of nutrition and dietetics. Her ongoing membership with the British Dietetic Association underscores her unwavering commitment to professional excellence and adherence to the highest standards of practice. With a unique ability to bridge clinical practice with accessible media communication, she remains a highly sought-after expert for both brand partnerships and public engagement initiatives, leveraging her detailed understanding of nutrition to inform and inspire.