Hala El-Shafie is a Registered Dietitian and Consultant Nutritionist who transitioned her clinical expertise into media and brand partnerships, sharing evidence-based nutrition advice.
Hala El-Shafie is the founder of Nutrition Rocks Limited, a lifestyle website dedicated to providing evidence-based nutrition advice. She sets an example for her team in the field of medicine, Nutrition & health, and is also its presenter.
The California Prune Board appointed Hala El-Shafie as its new Health Brand Ambassador. She is a Consultant Nutritionist and Registered Dietitian.
Hala El-Shafie is a Registered Dietitian and Consultant Nutritionist with over 20 years of experience in the field. She graduated from Leeds Metropolitan University in 1999 with a BSc Hons in Nutrition and Dietetics and completed her clinical training at University College Hospital London. Her early career involved various specialist roles, including a Specialist Bariatric Dietitian at The Hospital Medical Group Ltd (2005-2007) and Homerton University Hospital Foundation Trust (2008-2009). She further specialized in eating disorders, binge eating, and bariatric surgery, demonstrating a unique understanding of the emotional and psychological aspects of food.
Throughout her career, Hala El-Shafie has held significant positions in both NHS and private sectors. She was a Consultant Nutritionist at Urban Retreat at Harrods (2012-2013), where she developed tailored lifestyle packages. She also served as the Lead Dietitian for the South West London and St George’s Mental Health NHS Trust (2013-2014) and later as a Specialist Bariatric Dietitian for Chelsea and Westminster Hospital NHS Foundation Trust (2019) and University College London Hospitals NHS Foundation Trust (2019-2020). In 2010, she founded Nutrition Rocks Limited, a lifestyle website dedicated to providing evidence-based nutrition advice, acting as its Founder and Presenter. She is a member of the British Dietetic Association.
Hala El-Shafie has also established a prominent media profile, co-presenting BBC One’s ‘Eat Well for Less’ and appearing as the resident nutritionist on ITV’s ‘This Morning’. Her television appearances also include Channel 4’s ‘How to Lose Weight Well’, ‘How to Beat Fat’, ‘Sugar-Free Farm’, ‘Loose Women’, and ‘Morning Live’. She has contributed recipes to the BBC Food website and written columns for various publications such as Grazia, Red, YOU Magazine, The Times, and The Daily Mail.
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