Heidi D’Amelio

Heidi D’Amelio began her career as a photographer and former model. She is widely known as the mother of social media personalities Charli D’Amelio and Dixie D’Amelio. Her involvement in her daughters’ careers led to her own public recognition and a significant following across social media platforms, particularly Instagram.

Her career evolved to include acting roles and appearances in reality television. D’Amelio appeared in the Hulu reality series “The D’Amelio Show,” which premiered in September 2021 and documented the family’s life. In 2022, she also participated as a celebrity contestant on the thirty-first season of “Dancing with the Stars,” competing against her daughter Charli. These appearances have further solidified her presence in entertainment and media.

Beyond entertainment, D’Amelio has engaged in various entrepreneurial activities. In 2022, she co-founded D’Amelio Brands with her family, a venture focused on developing brands in fashion, beauty, and lifestyle sectors. This initiative includes product lines such as D’Amelio Footwear and partnerships in the food and beverage industry, demonstrating her involvement in business development and brand management. She actively contributes to the creative input for marketing and product development within D’Amelio Brands.