Huda Kattan

Huda Kattan has transitioned from a makeup artist and blogger to the founder of a global cosmetics empire, Huda Beauty. After launching her highly successful beauty blog, ‘Huda Beauty,’ in April 2010, Huda Kattan laid the foundation for a global cosmetics empire. Leveraging her growing online presence, Kattan founded the Huda Beauty cosmetics line in 2013 with her two sisters. The brand’s initial product, a line of false eyelashes sold through Sephora, quickly gained widespread popularity, notably after being worn by prominent figures such as Kim Kardashian.

Kattan’s strong presence on social media has been pivotal to her brand’s remarkable growth and direct consumer engagement. She has amassed nearly 53 million Instagram followers, strategically utilizing the platform to connect with her audience without traditional advertising spend. Her influence earned her recognition from Forbes as one of the ‘ten most powerful influencers in the world of beauty,’ and in 2017, Time magazine named her one of ‘The 25 Most Influential People on the Internet.’ That same year, she was ranked #1 on the ‘2017 Influencer Instagram Rich List’. Kattan’s market impact was evident when a Foreo product sold out in Dubai after she featured it on her YouTube channel.

In 2018, she expanded her media presence by starring in ‘Huda Boss,’ a Facebook Watch reality series chronicling her family and business operations. Huda Kattan remains a prominent figure in the beauty industry, continually recognized for her entrepreneurial achievements and influence. In 2020, she was listed on Fortune’s prestigious 40 Under 40 list, further solidifying her status as a business leader. Her enduring impact on the digital beauty landscape was underscored in 2021 when she ranked number one on Cosmetify’s Beauty Influencer Rich List.