I did a thing

Alex Apollonov, known as ‘I Did a Thing’, is an Australian YouTube personality and comedian recognized for his engineering and fabrication skills, delivering content that is both inventive and socially observant. After co-founding the YouTube channel ‘Boy Boy’ in 2016 with comedian Aleksa Vulovi?, Alex Apollonov, known as ‘I Did a Thing’, quickly gained recognition for content that debunked sensationalist media claims in Australia and humorously addressed social issues including climate change, colonialism, police violence, and racism. A notable achievement during this period was the 2017 documentary-style movie ‘The Haircut’, which saw Apollonov and Vulovi? travel to North Korea to investigate claims about mandatory hairstyles, garnering significant media attention. In 2018, Apollonov established his primary and hugely successful channel, ‘I did a thing’, which swiftly surpassed the popularity of ‘Boy Boy’ and featured him constructing various custom-designed devices.

In 2022, Apollonov produced the viral video ‘I put a gun on a robot dog’, where he created a weaponized robot dog in Uvalde, Texas, as a potent form of political commentary on school shootings, sparking considerable discussion. His channel also garnered widespread media attention in 2022 due to a high-profile trademark dispute with Jeremy Clarkson concerning the phrase ‘I did a thing,’ showcasing his impact beyond the YouTube platform. Further diversifying his public persona, Apollonov participated in the Creator Clash boxing tournament in May 2022, where he successfully defeated TheOdd1sOut in the first round, demonstrating his broad appeal and willingness to engage in new ventures. Apollonov’s signature content strategy frequently incorporates political discussions within seemingly apolitical video titles, a deliberate and effective approach designed to engage a broader, often unsuspecting, audience with critical social observations.