I Octane | Booking Agent | MN2S

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I Octane

I-Octane, born Byiome Muir, is a Jamaican reggae and dancehall artist known for his impactful vocal performances and influential lyrics.

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Past Works

Digicel

I-Octane signed on as a Brand Ambassador for the telecommunications firm Digicel in 2010, continuing his representation as of 2013.

BRAND PARTNERSHIPS

Golden Eagle Brand

I-Octane has been the Brand Ambassador for the Golden Eagle Brand in Jamaica since 2015.

BRAND PARTNERSHIPS

Busta

In March 2013, I-Octane was selected as brand ambassador for the Caribbean soft drink Busta, a product of S. M. Jaleel and Company.

BRAND PARTNERSHIPS

RepJA

Reggae singer I-Octane teamed up with Atlanta, GA based clothing company RepJA for an exclusive T-shirt collaboration.

BRAND PARTNERSHIPS
2000

Released first singles "Oh Jah" and "Stepp a Seed"

MILESTONE
2007

"Stab Vampire" reached number one on several Jamaican charts and received Video of the Year at the EME

MILESTONE
2009

"Lose A Friend" topped Jamaican charts for approximately 16 weeks

MILESTONE
2011

Established Conquer The Globe Productions record label

MILESTONE
2011

Released EP "Straight From The Heart"

MILESTONE
2012

Debut album "Crying To The Nation" released

MILESTONE
2018

"Love and Life" album debuted at number 3 on the Billboard reggae chart

MILESTONE
2021

Released album "Moods"

MILESTONE
2022

Released album "I Am Great"

MILESTONE

About

Byiome Muir, known as I-Octane, was born on April 29, 1984, in Sandy Bay, Clarendon, Jamaica. His musical inclinations were evident from a young age, as he frequently sang and made rhythms in school. Initially, Muir did not view music as a professional path. He considered architecture and briefly attended Knox Community College. However, the consistent urge to create music led him to pursue a recording career. At 16, he connected with Donovan Germain of Penthouse Records, working under the name ‘Richie Rich’ and releasing early singles like “Oh Jah” and “Stepp a Seed” in 2000. This period allowed him to develop his artistry while interacting with established artists such as Buju Banton.

His career significantly advanced after signing with Arrows Recording Company and adopting the stage name I-Octane, reflecting his desire for high-energy performance. He transitioned from dancehall to a more cultural reggae sound. In 2007, his roots reggae track “Stab Vampire” achieved chart success in Jamaica and earned him the Video of the Year award at the Excellence in Music Awards (EME). Subsequent hits like “Mama You Alone” and “Lose A Friend” further solidified his reputation. “Lose A Friend” notably reached number one on Jamaican charts, remaining there for approximately 16 weeks, and was later used as a tribute during a state of emergency in Kingston in 2010. This success led to his first European tour, expanding his international fan base.

In 2011, I-Octane established his own record label, Conquer The Globe Productions, to produce his music and promote his artistic endeavors. The label’s inaugural release was the six-song EP, “Straight From The Heart,” which included the hit single “Burn Dem Bridge.” His debut album, “Crying To The Nation,” released in 2012 through VP Records and Robert Livingston’s Scikron Entertainment, garnered positive reviews and featured tracks like “L.O.V.E. Y.O.U.”. The album helped solidify his position as a multifaceted reggae artist, allowing him to tour North America and Europe. His second album, “My Journey,” was released in 2014, followed by “Love and Life” in 2018, which debuted at number 3 on the Billboard reggae chart. He continued to release music, including the albums “Moods” (2021) and “I Am Great” (2022).

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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