Ije Simon

Ije Simon is an engineer, entrepreneur, and storyteller with a focus on beauty, culture, and intentional living. Her work primarily explores fragrance, haircare, and fashion, alongside personal rituals that enhance daily life. With a background as a certified trichologist, Ije brings a scientific perspective to her creative endeavors.

Residing in Texas, Ije is a West African individual who integrates her cultural heritage into her content. She is the founder of Shop Rouzie, a brand inspired by African beauty traditions. Through her blog and social media platforms, she offers thoughtful reviews, inspiring ideas, and honest reflections. Her content aims to assist individuals in crafting a lifestyle and fragrance collection that reflects their personal identity. She started her journey as an eldest daughter, developing a love for perfume from a young age, with every milestone in her life having a fragrance linked to it.

Ije’s professional progression includes establishing herself as an influencer in the fragrance community, regularly sharing insights on perfumes for different occasions and budgets. She provides guidance on selecting and wearing fragrances, including recommendations for niche perfumes and layering combinations for various travel experiences, such as a “Euro Summer” look. Her work spans various platforms, consistently focusing on the intersection of scientific understanding and personal expression in the beauty sector.