Jack Coyne

Jack Coyne, alongside his brother Kieran Coyne and Henry Kornaros, co-founded Public Opinion in 2022. This creative house, based in NoHo, rose to prominence through its innovative approach to online content. Before establishing Public Opinion, Coyne had prior experience in the tech world, co-founding a company called Beme in 2014, which provided him with a different set of professional experiences. His early career in film production also included roles in the Camera and Electrical Department, working as a gaffer on “Lolo” (2013) and as a second assistant camera on “Lunch with Charles” (2001). He also gained early experience as a production assistant on “Babette’s Feet” (1999). These cumulative experiences in film and technology laid the groundwork for his later entrepreneurial endeavors in media.

Public Opinion began as an initiative to pool independent work under a single umbrella, allowing for shared resources and a focus on original content development. This led to the creation of shows like “Track Star,” where Coyne serves as host. “Track Star” became widely popular on platforms like Instagram and TikTok, garnering hundreds of millions of views. The show’s premise involves contestants identifying artists from song snippets for cash prizes, incorporating a positive and celebratory interview style that contrasts with typical “man-on-the-street” content. Coyne’s goal for Public Opinion is to be “the voice of New York City,” reflecting diverse stories and perspectives through both their trivia-based shows and documentary-style content.

In addition to original shows, Public Opinion also engages in commercial work and brand partnerships, which support the creation of their original content. Coyne emphasizes the balance between these commercial projects and the pursuit of creative shows, highlighting commercial work as an important outlet for his creative muscles. The success of “Track Star” has also attracted notable artists like Olivia Rodrigo and Kings of Leon as contestants, further expanding the show’s reach and influence. Coyne plans to evolve “Track Star” by launching a newsletter and exploring performance-based shows, aiming to keep content fresh and engaging while continuing to foster music discovery and celebrate artists.