Jade Marie

Jade Marie, known online as JadeyWadey180, began her career in beauty at 19 years old. Initially, she focused on dramatic makeup transformations, building a substantial following of over a million across Instagram and YouTube after moving from Utah to Los Angeles. During this period, she engaged in typical influencer activities, including brand trips and PR hauls, becoming a recognized figure in the digital beauty space.

Prior to her success as a makeup influencer, Jade Marie was a licensed esthetician in Utah, working in holistic wellness spas and clinical studios where she gained foundational knowledge in skincare. In late 2019, she undertook a significant rebrand, shifting away from makeup-centric content to concentrate on holistic skincare. This pivot marked a return to her earlier passion, leading her to become a full-time esthetician specializing in holistic approaches. She established her private skincare studio in West Hollywood, offering services such as the Signature 180 Facial, which incorporates breathwork, meditation, and sound baths, underscoring her holistic philosophy.

Her career progression further includes the development and launch of her skincare brand, JADE Complexions. The brand’s first product, Crystalline Marine Facial Polish, was inspired by her efforts to create custom blends for her brother’s skin concerns. Through this venture, Jade Marie continues to integrate her knowledge of skincare with a focus on holistic well-being, sharing educational content and personal insights on wellness practices on her YouTube channel.