Jalaiah Harmon

Q: What types of brand work does Jalaiah Harmon do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Jalaiah Harmon create custom content for our campaign?

Yes — Jalaiah Harmon can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Jalaiah Harmon do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Jalaiah Harmon also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Jalaiah Harmon has transitioned from viral dance creator to a recognized choreographer and advocate for artist credit. After choreographing the globally recognized ‘Renegade Dance’ in 2019, Jalaiah Harmon quickly became a prominent figure in digital culture and an influential advocate for artist credit. Set to K Camp’s ‘Lottery,’ the dance became a massive viral sensation across major social media platforms, including TikTok and Instagram. Despite its widespread popularity and impact, Harmon initially faced the challenge of her work being circulated without proper attribution, a situation that brought significant attention to the systemic issue of uncredited work for Black creators on digital platforms.

Her pivotal role as the original creator was officially recognized in a definitive 2020 feature by The New York Times, a moment that corrected the narrative and garnered her extensive media attention. This recognition swiftly led to substantial career opportunities. Building on this momentum, Harmon delivered a high-profile performance of the ‘Renegade Dance’ at the 2020 NBA All-Star Game, held at the United Center in Chicago. This national stage appearance brought her widespread acclaim and further cemented her status.

Her efforts have established her as a significant role model, effectively blending her exceptional creative talent with dedicated advocacy for fairness and equity in the entertainment industry. By 2021, Harmon’s perseverance and the profound impact of her creative contributions led to estimated earnings reaching up to $1 million. Her influence and achievements were further underscored by her inclusion in a prestigious 2021 30 Under 30 list, acknowledging her pivotal role as a dancer and a leading proponent for equity in the dance community. Jalaiah Harmon continues to inspire as a choreographer and cultural figure, shaping crucial dialogues around digital creator rights and artistic recognition.