Bella Poarch has transitioned from a US Navy veteran and social media sensation to a platinum-selling recording artist and influential brand collaborator, reaching global audiences across multiple platforms. After her lip-sync video to Millie B’s ‘M to the B’ went viral in August 2020, becoming the most-liked video on the platform, Bella Poarch quickly established herself as a global social media sensation. Poarch previously served in the United States Navy for three years starting in 2017 as an aviation ordnanceman, with deployments in Japan and Hawaii. She launched her TikTok account in January 2020, initially sharing gaming and cosplay content, before her viral success propelled her to become the fourth most-followed individual on TikTok and the most followed person from the Philippines.
Demonstrating unprecedented success for a debut artist, the music video for ‘Build a Bitch’ shattered YouTube records, accumulating over 75 million views within its first week of release. Continuing her musical journey, Poarch released her debut extended play, ‘Dolls,’ in August 2022. The EP was critically acclaimed for its distinct dark pop aesthetic and featured notable collaborations with artists such as Grimes and Sub Urban. Her growing influence across social media and entertainment was further recognized in 2022 when she was included on the prestigious Forbes 30 Under 30 list for Social Media.
She further expanded her discography with successful singles including ‘Inferno’ and ‘Crush,’ featuring Lauv, solidifying her presence in the pop music landscape. Bella Poarch continues to evolve as a multi-talented artist, seamlessly blending her background as a US Navy veteran with her prowess as a platinum-selling recording artist and influential brand collaborator. Her ability to consistently engage global audiences across multiple platforms underscores her significant marketability and ongoing impact in both the music and digital entertainment spheres.