James Charles

James Charles launched his YouTube channel in December 2015, where he began sharing makeup tutorials and quickly established himself as a prominent figure in the beauty industry. A significant turning point occurred in September 2016 when a tweet showcasing his senior portrait, retaken with makeup and a ring light, went viral. This led to his historic appointment as the first male brand ambassador for CoverGirl in October 2016. He appeared in advertisements for CoverGirl’s So Lashy mascara, marking a notable step in his career and gaining widespread recognition, pioneering male representation in mainstream beauty.

Throughout his career, Charles has engaged in numerous collaborative videos with high-profile figures, including Kim Kardashian, Kylie Jenner, Lil Nas X, Kesha, Madison Beer, Doja Cat, JoJo Siwa, Charli D’Amelio, Addison Rae, Trixie Mattel, Avani Gregg, and Bretman Rock. These partnerships allowed him to demonstrate his makeup artistry and expand his audience across diverse demographics, solidifying his reach and cultural relevance. In February 2024, Charles released his debut single, ‘Call Me Back,’ showcasing his versatility as an artist. His impactful work has been recognized with multiple prestigious awards, including two People’s Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award, further cementing his position as a prominent and influential figure in the beauty and social media landscape.