Jayde Vincent is a British-Canadian vlogger, TikToker, and “Gen Z marketing expert”. Since starting her official YouTube and TikTok accounts in spring 2019, she become a TikTok star and official YouTube partner, building up an audience of well over 3 million people across various platforms. 2.8 million of these come from TikTok where she regularly posts dance routines and relatable comedy content.

Vincent was born in Cornwall in England in July 2001 but now lives in Calgary in Canada. She began posting on social media during her teens, most notably on Instagram and TikTok, becoming very popular for the funny song-and-dance clips she posted featuring her and her sister. In time, things began to take off for her, so she decided to go professional in 2019, starting fresh, verified accounts on TikTok and YouTube and taking things to the next level as a young influencer and marketing expert — it’s a career move that appears to be working out nicely for her.