Jerrod Blandino is a visionary entrepreneur who has continuously reshaped the beauty industry through innovative brand development and strategic market leadership. After co-founding Too Faced Cosmetics in 1998 with Jeremy Johnson, Jerrod Blandino rapidly established the brand as a prominent force in the beauty sector. Blandino was instrumental in developing groundbreaking products such as the iconic Better Than Sex Mascara, which became a best-seller, and is credited with creating the first glitter eyeshadow, setting a trend in the cosmetics world. Under his leadership, Too Faced Cosmetics grew significantly, cultivating a loyal global customer base and reshaping industry trends through innovative brand development.

This new umbrella company focuses on developing beauty and beauty-adjacent brands across diverse categories. Under the Toy Box Brands portfolio, Blandino introduced Diamond Drunk in 2023, an eco-friendly jewelry cleaner designed as a non-toxic, sustainable, and plant-derived option for cleaning high-end jewelry. This innovative product seamlessly links jewelry care to self-care routines and was developed with input from major fine fashion jewelry houses including Cartier and Chanel, filling a critical market gap for effective yet safe cleaning solutions. Later in 2023, Blandino expanded the Toy Box Brands portfolio by launching Polite Society, a full color cosmetics brand, in an exclusive partnership with ULTA for retail distribution.

Blandino positioned Polite Society as a modern evolution of his previous work, committed to transparency and ethical choices in product development, further solidifying his impact on the future of beauty.