Jesse Itzler | Booking Agent | Talent Roster | MN2S

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Jesse Itzler

Jesse Itzler has transitioned from a successful music career to a serial entrepreneur, author, and motivational speaker, offering valuable insights into business growth and personal development.

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Past Works

Alphabet City Sports Records

Itzler co-founded this record company known for mixing classic arena songs with historical play-by-play calls for professional sports teams. The company was later sold to SFX.

BRAND PARTNERSHIPS

Marquis Jet

Itzler co-founded this private jet card company and served as its Vice Chairman until it was acquired by Berkshire Hathaway in 2009.

BRAND PARTNERSHIPS

ZICO Coconut Water

Itzler became a partner in ZICO Coconut Water through his company, The 100 Mile Group. ZICO was later acquired by The Coca-Cola Company.

BRAND PARTNERSHIPS

The Coca-Cola Company

The Coca-Cola Company announced a partnership with The 100 Mile Group regarding ZICO Coconut Water in 2009 and acquired ZICO in 2012.

BRAND PARTNERSHIPS

Atlanta Hawks

In 2015, Itzler and his wife, Sara Blakely, were part of a group that purchased the Atlanta Hawks of the National Basketball Association.

BRAND PARTNERSHIPS

The Big Ass Calendar Company

Itzler founded this productivity company that produces large-format wall calendars and planners.

BRAND PARTNERSHIPS
1991

Released debut album "Thirty Footer in Your Face" as Jesse Jaymes

MILESTONE
1991

Single "Shake It Like A White Girl" reached 74 on Billboard Hot 100

MILESTONE
1992

Wrote and sang "Go New York Go" for the New York Knicks

MILESTONE
1996

Co-founded Alphabet City Sports Records

MILESTONE
1998

Alphabet City Sports Records sold to SFX

MILESTONE
2001

Co-founded Marquis Jet

MILESTONE
2009

Marquis Jet acquired by Berkshire Hathaway

MILESTONE
2009

Founded The 100 Mile Group

MILESTONE
2009

Partnered with ZICO Coconut Water

MILESTONE
2012

ZICO Coconut Water acquired by The Coca-Cola Company

MILESTONE
2015

Published _Living With a SEAL_

MILESTONE
2015

Became co-owner of the Atlanta Hawks NBA team

MILESTONE
2018

Published _Living With the Monks_

MILESTONE

Founded The Big Ass Calendar Company (unknown year)

MILESTONE

About

Jesse Itzler, born on August 22, 1968, and raised in Roslyn, New York, embarked on his diverse career after graduating from American University in 1990 with a bachelor’s degree in justice, law, and society. He initially found success in the music industry, signing with Delicious Vinyl records and releasing his debut album under the pseudonym Jesse Jaymes in 1991. His single “Shake It Like A White Girl” reached 74 on the Billboard Hot 100 in 1991. Itzler also wrote and sang the New York Knicks theme song “Go New York Go” in 1992, along with original songs for over 50 professional sports teams. He further contributed to sports entertainment by writing and singing the Emmy Award-winning song “I Love This Game” and producing the theme song for _Inside the NBA_.

Itzler’s entrepreneurial journey began in 1996 when he co-founded Alphabet City Sports Records with Kenny Dichter, a company specializing in mixing arena songs with historical play-by-play calls. This venture was successfully sold to SFX in 1998. In 2001, he co-founded Marquis Jet, a private jet card company, where he served as Vice Chairman. Marquis Jet was later acquired by Berkshire Hathaway, a company led by Warren Buffett, in 2009. This acquisition marked a significant milestone in Itzler’s business career, demonstrating his ability to build and scale successful enterprises.

In 2009, Itzler founded The 100 Mile Group, a brand incubator and accelerator. Through this company, he established a partnership with ZICO Coconut Water, which was subsequently acquired by The Coca-Cola Company in 2012. Beyond his business ventures, Itzler is also a best-selling author, with his book _Living With a SEAL: 31 Days Training With the Toughest Man on the Planet_ becoming a _New York Times_ Best Seller in 2015. He followed this with _Living With the Monks: What Turning Off My Phone Taught Me about Happiness, Gratitude, and Focus_ in 2018. In 2015, Itzler, alongside his wife Sara Blakely and a group led by Tony Ressler, became an owner of the Atlanta Hawks NBA team. He has since expanded into keynote speaking, sharing his experiences and entrepreneurial wisdom.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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