Jim McMahon

He led the Cougars to the historic ‘Miracle Bowl’ comeback victory in the 1980 Holiday Bowl. In 1981, he received both the Davey O’Brien Award and the Sammy Baugh Trophy, also earning recognition as a Unanimous All-American (1981) and First-team All-American (1980). His impact at BYU was further cemented with the retirement of his No. 9 jersey, and he was later inducted into the College Football Hall of Fame in 1998.

He has candidly shared his experiences with chronic pain and concussions, becoming a leading advocate for medical cannabis as a management strategy for health issues. His enduring legacy, competitive spirit, and willingness to address critical health topics make him a compelling figure for speaking engagements, brand collaborations, and public appearances, extending his influence beyond the sports arena.