Joanne Molinaro transitioned from a successful legal career to become a best-selling author and social media personality focused on vegan Korean cuisine.
Joanne Molinaro's personal brand, encompassing her New York Times best-selling cookbook, numerous media appearances on channels like The Food Network and CBS Saturday Morning, and her substantial presence on TikTok. This brand represents her culinary and storytelling work.
Joanne Molinaro's own Korean beauty brand, launched in 2025, offering vegan K-beauty products.
Partnership with Jongga USA, Korea's number one Kimchi brand, to share their vegan kimchi and celebrate California Kimchi Day.
Joanne Lee Molinaro was born on April 24, 1979, in Chicago, Illinois. Her parents, who escaped from North Korea when they were young, raised her in Skokie, Illinois, alongside her younger brother, Jaesun. She pursued higher education, earning a Bachelor of Arts in English from the University of Illinois at Urbana-Champaign and a Juris Doctor from the University of Chicago Law School. Following her legal studies, Molinaro embarked on a career as an attorney, eventually becoming a firm partner at Foley & Lardner LLP in Chicago. In her legal capacity, she specialized in bankruptcy law, notably defending the liquidating trustee in a major Ponzi scheme case involving nearly $1 billion in claims. Her early career established a foundation in complex legal work.
In 2016, Molinaro shifted her focus to her passion for plant-based food, launching her food blog, “The Korean Vegan,” after adopting a vegan diet. The blog became a platform for reimagining traditional Korean dishes through plant-based adaptations. Her online presence expanded significantly in July 2020 when she started her TikTok account, @thekoreanvegan. On TikTok, she combined recipe demonstrations with personal narratives, discussing her family’s defection from North Korea, their adaptation to life in the United States, her experiences as a Korean woman in the diaspora, and early life challenges including an abusive first marriage, as well as broader topics of racism, sexism, and xenophobia. This blending of personal storytelling with culinary content resonated with a large audience, leading to significant media attention from outlets such as CNN, CBS, and the Food Network.
Molinaro’s career milestones include the publication of her first cookbook, “The Korean Vegan Cookbook: Reflections and Recipes from Omma’s Kitchen,” in October 2021. This book received critical acclaim, winning the 2022 James Beard Foundation Award for Vegetable Focused Cooking and being recognized as one of the best cookbooks of 2021 by The New York Times. She was also named a “Food & Wine Game Changer” in 2023 and received a Streamy Award in the same year. In 2025, Molinaro expanded her brand by launching a vegan K-beauty line, Korean Vegan Beauty, further diversifying her ventures. Her second cookbook, “The Korean Vegan: Homemade,” is scheduled for release in October 2025, marking continued progression in her literary and culinary career.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.