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Norway Johannes Hoesflot Klaebo is a celebrated Norwegian cross-country skier, recognized for his multiple Olympic gold medals and World Cup victories. He has achieved global success in the sport, making him a valuable figure for brand collaborations.
Fischer announced a contract extension with Johannes Høsflot Klæbo for four more years, continuing their collaboration. Klaebo has been the face of the brand for the Fischer Race Family.
Johannes Høsflot Klæbo has collaborated with Hestra since 2017.
Craft Sportswear continues to be a reliable and long-term supporter of Norwegian cross-country skiing, with Klæbo noted as a key part of this partnership.
Norwegian ski star Johannes Høsflot Klæbo used Instagram to announce his partnership with Gillette as its new ambassador.
In June 2020, Klæbo announced a five-year contract with the Uno-X Pro Cycling Team, integrating cycling training and racing with his skiing commitments.
Johannes Hoesflot Klaebo was born on October 22, 1996, in Oslo, Norway, later moving to Trondheim at age five. His introduction to skiing came at age two when his grandfather gifted him his first pair of skis. Klaebo showed early aptitude for cross-country skiing, nurtured by his parents’ passion for the sport, although he initially preferred football. He transitioned towards professional skiing, making his Junior World Championships debut in 2015 in Almaty, Kazakhstan, where he secured two bronze medals in the classic sprint and relay. In February 2016, at the Râșnov Junior World Championships in Romania, he earned three gold medals in the freestyle sprint, 10km classic, and relay events, marking a significant early career milestone. That same season, he joined the World Cup circuit.
Klaebo’s breakthrough came in the 2016–2017 World Cup season, where he achieved his first World Cup podium with a third-place finish in the classic sprint in Ruka, Finland, in November 2016. He then secured his first World Cup victory in the sprint freestyle in Otepää, Estonia, on February 18, 2017. He also earned a bronze medal at the FIS Nordic World Ski Championships in Lahti, Finland, the same year. Klaebo notably won the small crystal globe in the Sprint World Cup and the Helvetia U23 overall ranking, concluding his second World Cup season with three individual victories. His continued success led him to win three gold medals at the PyeongChang 2018 Winter Olympics, becoming the youngest male Olympic champion in cross-country skiing. He earned gold in the individual sprint, 4x10km relay, and team sprint, tying for the most gold medals at those Games.
His achievements continued to accumulate in subsequent seasons. He won the 2018–19 Tour de Ski, becoming the youngest to do so, and secured three gold medals at the 2019 World Championships in Seefeld in Tirol, including the individual sprint, team sprint, and 4x10km relay. Klaebo also claimed the overall 2018–19 World Cup title. In the 2019–20 season, despite a hand injury and a pandemic-shortened season, he finished second overall in the World Cup and third in the Tour de Ski, winning his fourth overall sprint title, a record. At the Beijing 2022 Winter Olympics, he added two more gold medals in the team sprint classic and free sprint events, a silver in the 4x10km relay, and a bronze in the 15km classical, bringing his total Olympic medal count to seven. Fresh off this success, he won the 2021-22 and 2022-23 overall World Cup titles, making him the most successful male overall race winner in World Cup history. He also achieved an unprecedented medal sweep at the 2025 World Championships in Trondheim, winning gold in all six events: sprint freestyle, 20km skiathlon, 10km interval start, team sprint classic, 4×7.5km relay, and the 50km mass start.
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