josh liu | Booking Agent | MN2S

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josh liu

Josh Liu is a Los Angeles-based hairstylist with extensive experience in editorial, commercial, television, and music, known for his work with high-profile clients and his entrepreneurial venture, Útiles Beauty.

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Past Works

Útiles Beauty

An accessories brand focused on essential hair tools, specifically launching with 'The Hairtie' designed for various hair types and textures.

BRAND PARTNERSHIPS

Got2B Glued Freeze Spray

A product used by Josh Liu as a 'secret weapon' for achieving a snatched ponytail.

BRAND PARTNERSHIPS

Black Panther Strong edge control

A product used by Josh Liu as a 'secret weapon' for achieving a snatched ponytail.

BRAND PARTNERSHIPS

ECO Gel (Gold)

A product used by Josh Liu as a 'secret weapon' for achieving a snatched ponytail.

BRAND PARTNERSHIPS

UNITE 7 Seconds Glossing Spray

A product used by Josh Liu as a 'secret weapon' for achieving a snatched ponytail.

BRAND PARTNERSHIPS

T3

Josh Liu uses T3 hair tools, specifically the T3 Lucea ID Flat Iron and the T3 Curl ID 1.25 Inch Iron.

BRAND PARTNERSHIPS

Graduated from Pepperdine University with a B.A. in Public Relations

MILESTONE

Worked as an Assistant Publicist at ID Public Relations (approx. 1.5 years)

MILESTONE

Trained at Toni + Guy Hairdressing Academy

MILESTONE
2017

Hairstylist for Ariana Grande on her Dangerous Woman Tour

MILESTONE

Launched Útiles Beauty (Debut with The Hairtie)

MILESTONE

About

Josh Liu is a Los Angeles-based hairstylist, initially trained at the Toni + Guy Hairdressing Academy. He further developed his skills by training under various celebrity hairstylists, including Chris Appleton, Christian Wood, Anthony Turner, Rob Talty, John Ruggiero, Anna Cofone, and Dennis Gots. Liu views hair as an artistic medium, drawing inspiration from fashion, nature, and architecture to express his creativity with clients.

Prior to his career in hairstyling, Liu graduated from Pepperdine University with a B.A. in Public Relations. He worked for a year and a half as an Assistant Publicist at ID Public Relations. Following this, he made a career transition to pursue his passion for hairstyling, having also previously taken courses at The Art Center College of Design. This foundational experience in fine arts and public relations has informed his unique approach to the beauty industry.

Liu has built a clientele that includes high-profile individuals and has contributed to projects in editorial, commercial, television, and music sectors. A notable aspect of his career includes serving as the hairstylist for Ariana Grande during her 2017 international Dangerous Woman Tour. His work has gained recognition, especially for his technique in creating a ‘snatched ponytail.’ Beyond his styling work, Liu launched Útiles Beauty, an accessories brand focused on essential hair tools, starting with “The Hairtie,” designed for various hair types and textures. He continues to engage in masterclasses to refine his techniques and stay current with industry trends.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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