Justin Ross Lee

Justin Ross Lee, often referred to as JRL, is an entrepreneur and author. He founded Pretentious Pocket, a silk pocket square business, in 2012. Lee is also recognized for his expertise in travel, particularly in the realm of luxury travel hacking, a methodology he branded “Jew Jetting.” His career progression includes leveraging social media to document his high-end travel experiences, which has led to significant online visibility and partnerships. He has appeared on television shows such as Million Dollar Beach House and Millionaire Matchmaker, further establishing his public profile.

Lee’s approach to travel involves utilizing various credit card benefits, loyalty programs, and strategic booking to achieve premium travel experiences, such as first-class flights and luxury hotel stays, often at reduced costs. This methodology has been detailed in his published works and media appearances, where he shares insights into how he navigates the travel industry. He has made his personal office out of a first-class lounge at JFK, a testament to his lifestyle. His online presence, particularly on Instagram under the handle @justinrosslee, showcases his experiences living as an expatriate in locations like Koh Samui, Thailand.

Throughout his career, Lee has engaged with various brands through paid collaborations and social media sponsorships, reflecting his focus on a luxury lifestyle. His work has been covered by publications like Elite Daily and Bustle, highlighting his distinctive methods and public persona. These collaborations and his continued presence in travel and lifestyle media demonstrate his sustained influence in these areas.