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Kang Daniel is a versatile South Korean artist, celebrated for his achievements in music, acting, and entertainment, making him a compelling figure for diverse brand collaborations.
In June 2018, luxury brand CHANEL selected Kang Daniel as their newest muse for their fine jewelry line. This made him the second Korean male celebrity to hold this position.
Konnect Entertainment was an independent South Korean entertainment company founded on June 5, 2019 by Kang Daniel. The company was based in the Gangnam district of Seoul and expanded to manage other artists like Chancellor, Yuju, and We Dem Boyz. The company was dissolved in June 2024.
South Korean singer Daniel Kang opened his own b.stage platform on August 7. Kang leverages b.stage's various communication features to strengthen his global fandom business.
Kang Daniel starred in the first-ever Korean Disney+ Star original series, 'Rookie Cops', marking his official acting debut in 2022.
K-pop singer Kang Daniel announced a collaboration with Paramount Global and SpongeBob SquarePants on a new line of merchandise, which was released in June 2022. This marked the first K-pop act to collaborate with the animated character.
Puma Korea announced Kang Daniel as their new brand ambassador in January 2020. This partnership included collaborations like the 'RS-X Cube' and 'RS 2.0' sneaker lines.
In September 2017, Kang Daniel signed his first sole advertising contract as the model for Think Nature, which reportedly increased the brand's online sales by 728%.
In November 2017, Kang Daniel was chosen as the model for The Spring Home, earning the company over ₩20 million ($16,645) in 10 minutes during a customized sales event.
Kang Daniel worked as a brand model for fashion brand Los Angeles Project (LAP) in 2018. After he was seen wearing their duffel coat, it sold out immediately, leading LAP to launch a separate streetwear line called 'Kang Daniel's Pick – Edition'.
In 2018, Kang Daniel was a brand model for HiteJinro, the world's leading producer of soju.
In 2018, Kang Daniel was a brand model for electronics company Bokuk.
In 2018, Kang Daniel was a brand model for eyewear brand Kissing Heart.
In July 2019, Kang Daniel became the model for South Korean telephone company, KT Corporation, advertising the Samsung Galaxy Note 10 Aura Red. This collaboration generated sales of 68,000 units and raised KT's pre-booking record by 45%.
In August 2019, Kang Daniel became the face of the restaurant chain Mexicana Chicken, and his contract was extended for another year in January 2021.
Kang Daniel became the brand ambassador for Givenchy Beauty in September 2019, making him the first male celebrity globally to front a campaign for the brand. He continued this role into 2021, modeling their perfume collection, and the Teint Couture Cushion became Givenchy Beauty's best-selling item in 2020, known as the Kang Daniel Cushion.
Kang Daniel became the advertisement model for Subway Korea's signature wraps in September 2019.
In October 2019, Kang Daniel became the face of Calvin Klein Jeans for its special 50th-anniversary celebration, appearing on the cover of 'High Cut' fashion magazine.
In October 2019, luggage brand Rimowa unveiled its new collection with Kang Daniel through photos and videos on 'Elle Korea' and 'Esquire Korea'.
In February 2020, Kang Daniel collaborated with KakaoTalk's emoticon service, Kakao Friends, designing the 'Apeach Kang Daniel Edition' line, inspired by his resemblance to the character Apeach. The line was released globally and included limited-edition beverages and desserts for various cafes.
In August 2020, Kang Daniel became the model for cure-cosmetic brand Icepray.
In January 2021, Kang Daniel was selected as the brand ambassador for global beauty brand Mernel.
In January 2022, Kang Daniel released a collection in collaboration with Wonderwall ArtLab.
In January 2022, Kang Daniel was selected as the brand ambassador for skincare brand Bio Heal.
In August 2022, cosmetics brand The BoiBoy selected Kang Daniel as one of its "three top stars" to be an official model.
In March 2023, Kang Daniel was chosen as a model for South Korean fashion brand SPAO, under the E-Land Group.
In August 2023, Kang Daniel made his runway debut as a model for the BAPE 2024 Spring/Summer Japan Runway Show as part of the brand's 30th anniversary.
Kang Daniel released a song, "Move like This," as part of the Gatorade and Starship Entertainment campaign named "Everyday Athlete" in June 2022.
Born Kang Eui-geon on December 10, 1996, in Busan, South Korea, Kang Daniel’s journey began with a passion for dance. He legally changed his name to Daniel, drawing inspiration from a biblical figure. His early years were marked by dedication to dance, joining a b-boy club in eighth grade and attending Nataraja Academy in Busan. He further pursued his artistic interests at Peniel Arts High School, studying modern dance with a focus on ballet and earning a gold medal in a high school performing arts contest. Despite facing personal challenges, including ostracism in elementary school, he built self-esteem through dance, eventually earning a GED credential after dropping out of high school. In mid-2018, he enrolled in Kyung Hee Cyber University’s Department of Applied Music.
Kang gained national recognition in 2017 as the first-place winner of Mnet’s reality competition series ‘Produce 101 Season 2,’ becoming the center of the project boy group Wanna One. Following Wanna One’s activities, he launched his solo career in 2019, establishing his own agency, Konnect Entertainment, to manage his endeavors. His debut extended play, ‘Color on Me,’ achieved significant commercial success, setting new sales records for a solo artist. He continued to release successful EPs like ‘Cyan’ and ‘Magenta’ in 2020, achieving cumulative album sales exceeding one million within 13 months of his solo debut. His 2021 EP ‘Yellow’ featured his first domestic number one single, ‘Antidote.’ Beyond music, Kang has hosted popular Mnet dance competition shows like ‘Street Woman Fighter’ and its spin-offs. In 2022, he made his acting debut in the Disney+ Star original series ‘Rookie Cops,’ showcasing his ability to transition across different entertainment mediums. His multifaceted career also led to numerous accolades, including Seoul Music Awards, a Melon Music Award, and a Guinness World Record.
Kang Daniel’s influence extends into various fields, earning him the nickname ‘Nation’s Center’ due to his widespread popularity. He has served as an honorary ambassador for the 2018 Pyeongchang Olympics and his hometown, Busan, using his platform for positive impact. He established Konnect Entertainment and KD Corporation Ltd. to oversee his artistic and business ventures, respectively, demonstrating his entrepreneurial capabilities. His business activities included launching a mobile application, a rhythm game, a partnership agreement with Very Cherry to manage CL, and a collaboration with production company Snowballs for a puzzle game app. Although Konnect Entertainment was dissolved in June 2024, Kang subsequently signed with Artistic Round Alliance (ARA), continuing his active career. He has maintained numerous endorsement deals across various industries, from fashion and beauty to electronics and food, solidifying his status as a highly sought-after brand model.
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