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Karen Khachanov is a distinguished professional tennis player with an Olympic silver medal and multiple ATP Tour titles, known for his powerful game and consistent presence at Grand Slam events.
Karen Khachanov became the new brand ambassador for First&Red. The partnership presentation occurred around the start of the Wimbledon tournament.
Rado was Khachanov's first sponsor, a three-year contract.
Khachanov had a five-year contract with Rolex between 2017 and 2023.
Swiss watchmaker Cvstos partnered with Karen Khachanov, unveiling a special limited-edition timepiece dedicated to him. Cvstos is proud to welcome professional tennis player Karen Khachanov as a brand ambassador. A true watch enthusiast, Karen has an exceptional affinity for timepieces, further solidified by the release of a new watch within the collaboration to celebrate Cvstos's 20th anniversary.
Karen Khachanov is endorsed by Nike for apparel and shoes.
Karen Khachanov has endorsed Royaltiz.
Karen Khachanov is a brand ambassador for Cadillac Escalade, appreciating its bold and dynamic design.
Karen Khachanov is endorsed by Wilson for racquets.
Karen Khachanov has been sponsored by Lavazza.
Karen Khachanov has been sponsored by Armani for luxury apparel.
Karen Khachanov was born on May 21, 1996, in Moscow, Russia. He began playing tennis at the age of three. His father, Abgar, has Armenian heritage and a background in volleyball, while his mother, Nataliya, is Russian and studied medicine. Khachanov decided to pursue professional tennis at 12 years old. After turning 15, he moved to Split, Croatia, training under Vedran Martić, and later to Barcelona, where he was coached by Galo Blanco. He made his ATP Tour debut in 2013 at the St. Petersburg Open and became the youngest Russian tennis player in the pro series when he debuted for Russia at the Davis Cup at 17 years and 157 days.
Khachanov’s career includes significant milestones such as winning his first ATP Challenger Tour title in Istanbul in 2015. In 2016, he secured his first ATP singles title at the Chengdu Open. A major career highlight came in 2018 when he won his first ATP Masters 1000 title at the Rolex Paris Masters, defeating Novak Djokovic in the final, becoming the first Russian to win a Masters 1000 title since Nikolay Davydenko in 2009. He achieved a career-high singles ranking of world No. 8 in July 2019. Khachanov earned a silver medal at the 2020 Tokyo Olympics and has reached major semifinals at the 2022 US Open and 2023 Australian Open.
He has continued to build on his achievements, winning his fifth ATP singles title in Zhuhai in 2023, his first in five years. In 2024, Khachanov added two more ATP titles to his career, winning the Qatar ExxonMobil Open and the Almaty Open. He also reached his second Masters 1000 singles final at the 2025 National Bank Open, demonstrating his enduring skill and competitive spirit on the professional circuit.
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