Laney Madsen

Laney Madsen, a three-time World Champion Cheerleader and Nfinity Legend Hall Of Fame inductee, established herself as a formidable elite athlete across two demanding disciplines. Her early career saw her begin competitive All-Star Cheerleading, followed by rigorous gymnastics training at Gym-Max Gymnastics after the 2012 Olympic Games. Madsen skillfully balanced both sports at an elite level, leading to her representation of both Team USA and Team Bulgaria in gymnastics. Her competitive gymnastics journey included participation in the American Classic in 2015, followed by the Brestyan’s National Qualifier and U.S.

Her performances across vault, uneven bars, balance beam, and floor exercise highlighted her versatility and competitive prowess. Despite further challenges, including a significant shoulder surgery in September 2021, Madsen consistently showcased dedication throughout her distinguished athletic career. Following her competitive retirement as an Olympic hopeful, Madsen seamlessly transitioned her invaluable experience and influential platform into new professional endeavors within the sports industry. She founded Joanna Leotards, an apparel venture directly aligned with her deep roots in gymnastics.

Through Joanna Leotards, her brand collaborations, and her advocacy for mental wellness, Madsen exemplifies a powerful crossover talent. Her journey from elite competition to influential entrepreneur highlights her dedication, resilience, and ability to connect with a global audience, making her a compelling and marketable voice for diverse engagements.