Lara Marie Schoenhals

Lara Marie Schoenhals commenced her career in writing and comedy, which gained significant traction around 2010. During this period, after experiencing personal setbacks including job loss and a significant breakup, Schoenhals co-founded the Twitter account @whitegrlproblem with Tanner and David Cohen. This account quickly resonated with a broad audience by satirizing trivial life issues, accumulating over a million followers and fans. The viral success of the ‘White Girl Problems’ Twitter account led to the development of a fictional persona, Babe Walker, who became the protagonist of two co-authored books. The first, ‘White Girl Problems,’ was published, followed by ‘Psychos.’ These works explored themes of self-awareness and modern living through a humorous lens.

Schoenhals’ work extends beyond traditional writing, encompassing various social media platforms such as Snapchat, Instagram, and YouTube. Her content consistently utilizes humor to comment on pop culture and societal observations. Her approach involves creating provocative and often politically incorrect content through the character of Babe Walker. This methodology allowed her and her co-creators to develop a unique brand.

Her career path demonstrates a progression from a social media trend to a multi-platform content creator and author. Schoenhals has been recognized for her ability to translate internet humor into tangible commercial success, including book deals. She has discussed the role of the internet in enabling this progression, highlighting it as the primary medium for developing and disseminating the ‘White Girl Problems’ brand.