Lara Marie Schoenhals

Lara Marie Schoenhals is a writer and comedian known for co-creating the ‘White Girl Problems’ phenomenon, translating internet humor into best-selling books and various social media content. After co-founding the highly successful @whitegrlproblem Twitter account in 2010 with Tanner and David Cohen, Lara Marie Schoenhals went on to translate its viral internet humor into mainstream publishing. The account quickly resonated with a broad audience, accumulating over a million dedicated followers and fans through its satirical take on trivial life issues. This immense online popularity directly led to the development of a fictional persona, Babe Walker, who became the celebrated protagonist across multiple platforms.

Her pioneering work in leveraging social media for brand development earned her significant industry recognition, including being named a ‘Digital Starlet’ by The Hollywood Reporter in 2014. Schoenhals’ career trajectory demonstrates a clear progression from pioneering a viral social media trend to establishing herself as a prolific multi-platform content creator and respected author. Her unique ability to translate internet humor into tangible commercial successes, including lucrative book deals, underscores her innate understanding of digital audience engagement. She has continuously leveraged the internet as the primary medium for developing and disseminating the ‘White Girl Problems’ brand, showcasing an enduring relevance across various digital mediums.

Through her consistent output, Schoenhals has cemented her status as a leading figure in contemporary humor and online entertainment, recognized for her unwavering commitment to a distinctive comedic voice. Her innovative use of character-driven satire and sharp pop culture commentary continues to resonate with a broad and engaged audience, making her a highly marketable talent across publishing, digital media, and future comedic ventures. Lara Marie Schoenhals remains a prominent and influential voice at the intersection of humor, social commentary, and multi-platform content creation.