With over 4 million subscribers and more than 1 billion video views in less than five years, Californian Leah Ashe has certainly established herself as a YouTube star. She can also boast nearly 3 million fans and 32 million likes on TikTok, over 300,000 Twitter followers and 580,000 Instagram fans. Describing herself as the Pink Queen—thanks to her trademark pink clothes and pink hair—she is best-known for her Roblox content, including roleplays for the games Royale High and Adopt Me, transformation makeovers, and I Spent 24 Hours in a… videos

Roblox is an American gaming platform that allows users to create their own games and play those made by other users. At least half of American children under-16 are registered users, making it an incredibly large market, one that Ashe has conquered with her friendly, relatable content. She uploaded her first YouTube videos in 2016, and focused initially on game likes Grand Theft Auto V and videos that involved her and her friends doing dares. Roblox games were an occasional feature until a watershed moment in 2018 when Ashe uploaded a video in which she transformed herself from a regular brunette girl into the real-life version of her pink-haired, pink-clothed Roblox character, a look she has maintained ever since as Roblox roleplay games and vlogs have come to dominate her output.

With such incredible dedication to her channel and her favourite games, it’s little wonder that Ashe has become such a star in her field. The story she tells through her gaming videos are by turns moving and inspiring and mark her out as one of YouTube’s warmest-hearted creators.