Leo Schofield | Booking Agent | Talent Roster | MN2S

HomeBookingsTalent

Leo Schofield

Leo Schofield AM is an Australian professional who has made significant contributions across advertising, journalism, and the arts, serving as a renowned restaurant critic and arts festival director.

Book Leo Schofield
Request Video

Past Works

Richmond Grove and the National Trust

Leo Schofield spoke at the launch of the association between Richmond Grove winery and the National Trust, endorsing the partnership.

BRAND PARTNERSHIPS
1949

Commenced first job at Grace Bros

MILESTONE
1953

Cadet at The Sydney Morning Herald

MILESTONE
1971

Started writing for The Sunday Australian

MILESTONE
1984

Established The Sydney Morning Herald Good Food Guide

MILESTONE
1993-1996

Artistic director of Melbourne International Arts Festival

MILESTONE
1998-2001

Artistic director of Sydney Festival

MILESTONE
2000

Artistic director for 2000 Summer Olympics & Paralympics arts festivals

MILESTONE
2000

Appointed a Member of the Order of Australia

MILESTONE
2001

Awarded the Centenary Medal

MILESTONE
2002

Made a Chevalier de l'Ordre des Arts et des Lettres

MILESTONE
2010

Judge on Iron Chef

MILESTONE

About

Leo Schofield, born on May 6, 1935, in Brewarrina, New South Wales, started his career at 14 in the haberdashery department of Grace Bros in 1949. His early professional life also included a two-year cadetship at The Sydney Morning Herald starting at age 18. Schofield later transitioned into advertising, becoming the creative director of Leo Burnett advertising agency. In the 1970s, he shifted his focus to journalism, contributing to various publications such as the Sunday Australian, The Australian, Vogue, The Bulletin, and for two decades, the Sydney Morning Herald. He gained prominence as a restaurant critic, establishing The Sydney Morning Herald Good Food Guide in 1984 with co-editors David Dale and Jenna Price, and remained its editor until 1993.

Schofield then moved into the arts sector, serving as the artistic director of the Melbourne International Arts Festival from 1993 to 1996. Following this, he was appointed artistic director of the Sydney Festival, holding the position from 1998 to 2001. Concurrently, he directed the arts festivals for the 2000 Summer Olympics and the 2000 Summer Paralympics. His contributions to the arts were recognized with his appointment as a Member of the Order of Australia in 2000 and the Centenary Medal in 2001 for his service to the arts, culture, heritage, and food industry. In 2010, Schofield also participated as a judge on the Australian adaptation of the cooking program Iron Chef. He has served on the boards of various institutions, including the Sydney Symphony Orchestra as its inaugural Chairman from 1996 to 2000, the Centennial Park Trust, the National Trust of Australia (NSW), and as a Trustee for the Powerhouse Museum and the Sydney Opera House Trust.

Read more

Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

See all
Vanessa NakatexGiving Black Conference+Event Speaker - North America

Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote

1 week ago
Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

2 weeks ago
Lasgo Set to Bring 2000s Dance Nostalgia to Bombaland’s Golden Era Festival

Lasgo Set to Bring 2000s Dance Nostalgia to Bombaland’s Golden Era Festival

2 weeks ago
See all

Frequently asked questions ABOUT BOOKING Leo Schofield

What types of brand work does Leo Schofield do?

What influences pricing for brand deals?

What information do you need for a proposal?

Can Leo Schofield create custom content for our campaign?

Does Leo Schofield do voiceovers or on-camera work?

Can Leo Schofield also participate in other types of events or campaigns?

close-notification

HAVE MORE QUESTIONS?


Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.

NEXT
BACK

Atleast one genre is required

NEXT
BACK
STEP 01 of 03