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United States Lilly Ghalichi transitioned from a legal background to establish a successful career as an entrepreneur in the beauty and fashion industries, developing multiple brands.
Ghalichi founded a lingerie-inspired line of swimwear known as Swimgerie that later merged with another swim line to be renamed Have Faith Swimgerie.
Ghalichi founded her own line of false eyelashes known as Lilly Lashes, a category-defining beauty brand known for its 3D lashes.
Ghalichi launched a new line of women's apparel for WantMyLook.com during New York Fashion Week. This e-commerce site was part of her growing businesses after leaving 'Shahs of Sunset'.
Lilly Ghalichi successfully launched seven brands within her Ghalichi Glam portfolio, encompassing swimwear, beauty, fashion, fine jewelry, and champagne.
Ghalichi is associated with HAIRTAMIN Hair Growth, an indication of her continued engagement with beauty and wellness brands.
Ghalichi has expressed her obsession with Gaurav Gupta, a designer known for elaborate, one-of-a-kind couture pieces, stating they have dressed her multiple times.
Ghalichi has a long-standing appreciation for Michael Costello, a designer known for his young, sexy flair in dresses, and has worn many of his creations.
Intermix is Ghalichi's preferred one-stop shop for clothing, offering a range of items from everyday wear like jeans and T-shirts to evening wear like Herve Leger.
Ghalichi notably purchased two pairs of pointy-toe stiletto Jimmy Choo shoes, indicating her preference for designer footwear.
Lilly Ghalichi wore a silver sheer maternity dress by Walter Collection during her second child's baby shower, showcasing her continued engagement with high fashion.
Neelufar Seyed “Lilly” Ghalichi, raised in Houston, Texas, embarked on her professional journey with a solid educational foundation. She attended the McCombs School of Business at The University of Texas at Austin and subsequently graduated from Loyola Law School in Los Angeles in 2008. Initially pursuing a legal career, Ghalichi later shifted her focus to entrepreneurial endeavors in the beauty and fashion sectors. This change marked a significant turning point, allowing her to capitalize on her distinctive personal brand.
Her career progressed with the founding of Swimgerie, a lingerie-inspired swimwear line. This venture later merged to become Have Faith Swimgerie. A notable milestone in her entrepreneurial path was the creation of Lilly Lashes, a line of false eyelashes that gained substantial market recognition. Ghalichi’s business acumen led to the continuous expansion of her Ghalichi Glam portfolio, which by 2015 included seven distinct brands covering swimwear, beauty, fashion, fine jewelry, and champagne. This period demonstrated her ability to diversify and grow her business interests.
In addition to her business ventures, Ghalichi gained public recognition through her appearance on the American reality television series “Shahs of Sunset.” She was a main cast member for seasons 2 and 3, which aired from 2012 to 2014, and was described on the show as a “Persian Barbie.” During her time on the show, she launched her clothing line for WantMyLook.com during New York Fashion Week in 2014. Her involvement with the show ultimately concluded at the end of season three.
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