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United Kingdom Lizzie Ostrom, known as Odette Toilette, is a producer, consultant, and writer who engages audiences with the sense of smell through installations, events, and books.
Lizzie serves as Diem's Creative Director, leveraging her expertise in fragrance to lead creative initiatives. She is widely recognized as one of the UK's foremost experts in scent.
Collaborated with Odette Toilette to launch an 'Olfactor-y Gin' range, including an Egyptian mummy-inspired gin, released in Harvey Nichols. The partnership focused on creating perfume-inspired gin expressions.
Collaborated with the gin brand as a renowned perfumer and sensory specialist for a fragrance pairing endeavor, uniting perfumery and mixology.
Lizzie Ostrom, aka 'Odette Toilette,' is an expert on perfume and author of 'A Century of Scents in 100 Perfumes,' and contributed an article to the magazine.
Lizzie Ostrom, also known by her professional moniker Odette Toilette, has established herself as a leading expert in the field of olfaction and sensory experiences. Her career began with a personal interest in perfume, evolving into a professional endeavor to make the sense of smell more accessible and engaging for the public. Since 2010, she has produced hundreds of events aimed at exploring fragrance and its cultural significance. Her work encompasses a variety of formats, including creating scent installations, organizing interactive events, leading workshops, and authoring publications.
Ostrom’s approach is to bridge the gap between niche perfumery and a broader audience, demonstrating how fragrance can be used for exploration, thought, and feeling. She collaborates with diverse clients, from innovation teams developing new product scents to brands seeking memorable event experiences. Her projects also include bringing museum collections to life through scent, providing a new dimension to historical and cultural exhibits. This multidisciplinary work positions her as a consultant who helps companies and individuals integrate creative and strategic olfactory elements into their endeavors.
A significant milestone in her publishing career is her book, “Perfume: A Century of Scents in 100 Perfumes,” which delves into the history of fragrance and its connection to societal trends and personal memories. Through her varied work, Ostrom aims to encourage more people to engage with their sense of smell, approaching the subject from a consumer perspective and making it both informative and entertaining. She has been noted for organizing unique events such as perfume poker nights and recreating historical rituals.
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