Mary Jo Laupp

Mary Jo Laupp transitioned from a high school music department staff member to a digital grass-roots organizer, leveraging social media to influence political events. After gaining widespread recognition in June 2020 for a viral video encouraging a ‘no-show protest’ at a political rally in Tulsa, Oklahoma, Mary Jo Laupp quickly became known as the ‘TikTok Grandma.’ Her video, which called on individuals to reserve tickets with the intention of not attending, was a direct response to the rally’s scheduling on Juneteenth. This initiative rapidly gained traction across major social media platforms, including TikTok and Twitter, amplified significantly by various online communities and K-pop fan groups. The campaign drew national attention, sparking widespread discussion about the potent impact of digital activism on political events.

She consistently demonstrates the power of internet-based coordination to strategically influence large-scale events and shape public discourse. Her demonstrated ability to harness social media for impactful advocacy, as evidenced by her viral campaign and subsequent political engagement, positions her as a compelling and sought-after expert in the evolving landscape of digital advocacy and civic action.