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United States Metta World Peace, an NBA champion and defensive leader, has transitioned from a renowned basketball career to advocacy for mental health and entrepreneurial ventures, leveraging his unique brand for various partnerships and community initiatives.
Metta World Peace founded Artest Management Group, a brand management company established in 2010. Its clients include himself and several music artists such as Vinita, Deacon, Sade Artest, Rugby, and Emmaline Cleary, along with music producers Wip, Q, and Lucky. This venture also includes a film division and a Certified Public Accountant (CPA) division designed to assist athletes with tax preparation, showcasing his entrepreneurial activities beyond sports.
Artest Management Group and Metta World Peace launched XvsX Sports, an initiative focused on integrating the influence of sports into everyday life. The platform aims to foster community connections by creating and linking sports enthusiasts.
Metta World Peace collaborated with THE/STUDIO to develop custom basketball uniforms. This partnership involved designing high-quality children's jerseys and other related items. This collaboration highlights his involvement in product development and brand merchandising.
Metta World Peace co-founded Tru Skye Ventures with former Boost Mobile CEO Stephen Stokols. This venture fund, with a reported value of $100 million, targets early-stage companies, particularly in the sports technology sector. The firm aims to support startups through capital investment, product development, distribution strategies, brand partnerships, and growth marketing, demonstrating his strategic investment interests.
Metta World Peace is an investor and brand partner for BARCODE, a performance beverage company. His involvement includes both financial investment and active partnership in promoting the brand. This partnership reflects his commitment to wellness and his engagement with health-focused products.
Metta World Peace co-founded 37 Partners, a brand lab and digital marketing company based in Hong Kong. This company focuses on empowering athletes to develop and control their own brands. The venture leverages his extensive network in sports and entertainment, combined with the operations team's significant experience in the Chinese market.
NBA Champion Metta World Peace collaborated with Alex Bayer of Genius Juice. This partnership focused on educational initiatives, indicating a joint effort to promote certain values or knowledge to the public.
In March 2023, Metta Sandiford-Artest was announced as a partner in MOORvision Technologies and Ucam. Ucam is a specialized camera designed to record athletes' viewpoints during games, highlighting his interest in sports technology and immersive media.
Metta Sandiford-Artest, born Ronald William Artest Jr. on November 13, 1979, in Queensbridge, New York, embarked on a distinguished basketball career marked by both athletic prowess and personal evolution. He played college basketball at St. John’s University from 1997 to 1999, excelling academically in mathematics and leading the Red Storm to the Elite Eight of the NCAA Division I Tournament in 1999. Drafted by the Chicago Bulls in the first round of the 1999 NBA Draft, Sandiford-Artest quickly established himself as a formidable presence in the league. His early career with the Bulls saw him average 12.5 points and over four rebounds per game, earning him a spot on the NBA All-Rookie Second Team in the 1999-2000 season. His skill, particularly in defense, continued to develop, shaping his reputation as a tenacious player.
His career saw significant achievements and notable team transitions. After moving to the Indiana Pacers in 2002, he was named an NBA All-Star and won the NBA Defensive Player of the Year Award in 2004, averaging 18.3 points, 5.7 rebounds, and 3.7 assists per game. Following a controversial period, including the widely publicized “Malice at the Palace” incident in 2004, which resulted in a lengthy suspension, he was traded to the Sacramento Kings in 2006. He later joined the Houston Rockets in 2008 before signing with the Los Angeles Lakers in 2009. With the Lakers, he achieved a career highlight, winning the NBA championship in 2010. During this period, he legally changed his name to Metta World Peace in 2011, a decision he stated was aimed at inspiring and uniting youth globally. His career continued with stints with the New York Knicks (2013-2014), Sichuan Blue Whales (2014), and Pallacanestro Cantù (2015), before returning to the Lakers for his final seasons from 2015 to 2017. He officially retired from the NBA in 2017, having made over $77 million playing professional basketball and amassing career averages of 13.2 points, 4.5 rebounds, and 2.7 assists per game.
Beyond the court, Sandiford-Artest has actively engaged in mental health advocacy, donating a portion of his salary and auctioning his championship ring for related charities. He founded Artest Media Group in 2010, a brand management company, and has pursued entrepreneurial endeavors including XvsX Sports, an initiative to connect sports communities, and Tru Skye Ventures, a venture fund targeting sports technology. His involvement extends to education, taking analytics classes at UCLA and developing a sports app. In 2020, he legally changed his name again to Metta Sandiford-Artest, combining his and his wife’s surnames, reflecting his continued personal and professional evolution.
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