Michael Alf

Michael Alf, a Certified High Performance Coach from the High Performance Institute since 2017, established Alf Global Services OÜ on July 2, 2018. This digital coaching and consulting firm specializes in transformation, digital transformation, and advising on Metaverse solutions, alongside High Performance and Leadership Coaching. Drawing on over 30 years of experience in B2B environments, Alf brings a deep understanding of corporate business complexities, including global key account management, to his work, focusing on guiding organizations and leaders through evolving technological landscapes. In 2020, through Alf Global Services, Michael Alf successfully executed over 40 events and conferences for global clients.

These engagements ranged from intimate fireside chats to extensive multi-day events involving thousands of participants. Building on this success, Alf founded New World Events Pty Ltd. in Australia in the same year, a venture operating globally to deliver premium digital events for mid-sized and large companies utilizing advanced platforms such as Meetyoo. New World Events further expanded its offerings to include the design and construction of bespoke corporate metaverses for enhanced client engagement.

Currently, Alf is a sought-after expert in AI and Generative AI, providing executive coaching, delivering impactful keynote presentations, and developing interactive simulations for modern executive education. He developed the ‘Fundamental Concepts of Artificial Intelligence’ course for Nova Digital, powered by Nova SBE Executive Education. His expertise spans across continents, including Australia, the Middle East, and Europe, where he delivers thought-provoking insights on critical topics such as AI/GenAI enabled Digital Transformation, Hybrid Leadership, and AI-enabled Key Account Management, offering practical and robust solutions for executives navigating today’s complex technology landscape.