Murad and Nataly Osmann

Murad and Nataly Osmann’s ‘Follow Me To’ series captured global attention in 2012, transforming a personal travel diary into a globally recognized brand and aspirational travel lifestyle platform. The distinctive photographic style, which originated in Barcelona, Spain in 2011 from Nataly Zakharova’s spontaneous gesture of pulling Murad Osmann forward, quickly resonated with audiences worldwide. This unique perspective, showcasing diverse landscapes and rich cultural experiences, rapidly propelled them into the forefront of the travel and social media landscape. Their journey continued to evolve significantly.

Through their deliberate focus on high-quality collaborations over mere volume, Murad and Nataly Osmann have strategically developed ‘Follow Me To’ into an enduring and comprehensive aspirational travel lifestyle brand. Their consistent innovation across digital and traditional platforms, coupled with their unique visual storytelling, continues to reinforce their position as influential voices in global travel and media.