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Russian Federation Murad and Nataly Osmann are renowned travel influencers, recognized for their 'Follow Me To' series that transformed a personal travel diary into a global brand and lifestyle platform.
Murad and Nataly Osmann served as brand ambassadors for Samsung's Gear S3 smartwatch. This partnership included a trip to Cuba in March 2017, where they posted five photographs and one promotional video featuring the product.
The Osmanns were featured on the cover of National Geographic Traveler magazine in its April/May edition.
The founder of Bochic initiated a year-long collaboration with Murad and Nataly Osmann after discovering their #FollowMeTo series. The partnership was launched in March.
Skyhorse Publishing published Murad and Nataly Osmann's book, 'Follow Me To: A Journey Around the World Through the Eyes of Two Ordinary Travelers,' in 2015.
Nataly and Murad Osmann have collaborated with Clinique, as evidenced by 'The Beauty of Travel with Nataly & Murad Osmann' article featured on Clinique's Hong Kong website, discussing their travel insights.
The Osmanns have partnered with luxury brands such as Renaissance Hotels, aligning with their strategy to work with brands that share similar philosophies.
Murad Osmann, born on May 15, 1985, in Dagestan, Russia, moved to Moscow at the age of five. He later pursued a degree in civil engineering at Imperial College London in 2001. His photographic career took a pivotal turn in 2011 in Barcelona, Spain, when his then-girlfriend and now-wife, Nataly Zakharova, grew impatient with his frequent stops for photos. This led to Nataly pulling him forward, inspiring Murad to capture unique images from her perspective, which subsequently became the viral ‘Follow Me To’ series. This project gained significant global attention in 2012, showcasing diverse landscapes and cultural experiences through their distinctive photographic style.
In 2015, Murad and Nataly married, celebrating with two weddings: one in Moscow and another in Murad’s birthplace, Dagestan. Their wedding moments were also integrated into the ‘Follow Me To’ series, further extending their narrative. The couple co-authored the book “Follow Me To: A Journey Around the World Through the Eyes of Two Ordinary Travelers,” published by Skyhorse Publishing in 2015. This publication further cemented their status beyond digital platforms. By 2017, Forbes recognized them as top travel influencers, highlighting their substantial impact on the travel and social media landscape.
Their influence continued to grow, accumulating 4.1 million followers on Murad’s Instagram account. The project, initially captured on an iPhone, evolved to include DSLR cameras for broader field of view and enhanced photographic quality. Beyond social media, the Osmanns expanded into traditional media with a Channel One Russia travel show and launched a website, Follow Me To Travel, dedicated to sharing travel knowledge and forging brand partnerships. They have strategically developed ‘Follow Me To’ into a comprehensive aspirational travel lifestyle brand, focusing on high-quality collaborations over sheer volume.
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