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Rwanda Naomi Schiff is a leading figure in motorsport, having transitioned from a successful racing driver to a prominent F1 analyst and presenter for Sky Sports. She leverages her experiences to discuss diversity, equity, and inclusion in sports and media.
Naomi Schiff partnered with PUMA as an ambassador, featuring in campaigns such as "She Moves Us", where she discussed her passion for car racing and inspiring young women in the sport.
Naomi Schiff partnered with Hankook Tire, who supplied the Ventus Race tires for the W Series, providing optimal support for her racing.
Naomi Schiff was the first female founder and first beauty brand to sponsor F1 ACADEMY™.
Naomi Schiff collaborated with LEGO and Formula 1 for the "Bricks on Track" initiative, bringing together F1 drivers for a spectacle blending engineering and childhood nostalgia.
Naomi Schiff, born on May 18, 1994, in Antwerp, Belgium, is a Belgian-Rwandan racing driver and television presenter. Raised in South Africa and now residing in Paris, France, Schiff began her racing career in single-seater cars in 2010, at the age of 16, competing in the South African Formula Volkswagen Championship. Her career milestones include winning the 2014 Clio Cup China Series with 135 points and securing 7 wins, 7 poles, and 8 fastest laps. In 2018, she achieved a second-place finish in class (39th overall) at the 24 Hours of Nürburgring. These early achievements established her as a competitive driver in various racing circuits.
Schiff’s career progressed significantly with her selection to participate in the inaugural W Series in 2019, a championship focused on empowering women in motorsports. In 2020, she was appointed as the diversity and inclusion ambassador for the W Series. A pivotal turning point in her career occurred in 2022 when she joined the Sky Sports F1 team as an analyst and co-presenter for the show ‘Any Driven Monday’. Since 2023, she has also been a co-presenter on the Canal + F1 team. Her role as a television presenter has expanded her influence beyond racing, positioning her as an advocate for diversity and inclusion within the motorsport industry.
Naomi Schiff continues to inspire and captivate audiences with her insights into Formula 1. She has been recognized in Forbes Europe 30 under 30 and utilizes her platform to champion equity, resilience, and ambition in male-dominated industries. Her work demonstrates a commitment to breaking barriers and fostering cultural change, particularly regarding women’s empowerment and DEI initiatives. She leverages her extensive experience to promote meaningful dialogue and inspire action.
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