Olivia Jade Giannulli is a social media influencer and YouTuber known for her content focused on fashion, beauty, and lifestyle.
Olivia Jade had cut brand deals with Amazon as a social media influencer.
Olivia Jade had cut brand deals with Dolce & Gabbana as a social media influencer.
Olivia Jade had cut brand deals with Marc Jacobs Beauty as a social media influencer.
Olivia Jade had cut brand deals with Smashbox Beauty Cosmetics as a social media influencer.
Olivia Jade partnered with Sephora for collaborations, including a makeup palette, before the partnership was terminated after the college admissions scandal.
Olivia Jade had lucrative sponsorship deals with Smile Direct.
She leveraged her platform to work with leading beauty brands like Milk Makeup, integrating product reviews with sponsored content.
She leveraged her platform to work with leading beauty brands like Summer Fridays, integrating product reviews with sponsored content.
TRESemmé had a sales partnership with Olivia Jade before dropping her after the college admissions scandal.
Olivia Jade had a collaboration with Princess Polly that ended following the college admissions scandal.
Olivia Jade Giannulli, born on September 28, 1999, in Los Angeles, California, is the daughter of fashion designer Mossimo Giannulli and actress Lori Loughlin. She began her career in social media in 2014 by launching a lifestyle YouTube channel. This platform, alongside her Instagram account, quickly amassed a significant following, each reaching over a million subscribers or followers. Her content primarily revolves around fashion, makeup, and daily vlogs, which she leveraged to secure commercial endorsements and advertising partnerships with various brands. Olivia attended John Thomas Dye School for primary education, followed by Marlborough School, and later graduated from Marymount High School. In 2018, she enrolled at the University of Southern California (USC).
Her career as a social media influencer saw her partner with numerous prominent brands, utilizing her platform for product reviews and endorsements. She also appeared in a 2016 episode of the game show “Tap that Awesome App.” In 2018, Olivia took steps to trademark “Olivia Jade” and “Olivia Jade Beauty” for potential business ventures, with these applications receiving approval in April 2019 after initial administrative adjustments. In September 2021, she expanded her public presence by competing on season 30 of “Dancing with the Stars,” where she finished in 8th place with her partner Valentin Chmerkovskiy.
Olivia’s public profile was significantly impacted by the 2019 college admissions bribery scandal, which involved her parents. The controversy surrounded her fraudulent application to USC, where she was falsely presented as a competitive rower. This event led to her disenrollment from USC and resulted in various brand partnerships being terminated, alongside widespread public scrutiny. Despite these challenges, Olivia has continued her work as a social media influencer, returning to YouTube in December 2019.
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