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Korea Park Bo-gum is a South Korean actor, singer, and musician known for impactful performances across film and television, establishing him as a prominent figure in the Korean Wave.
Youngone Outdoor's global outdoor brand, The North Face, announced actor Park Bo-gum as an endorser.
Park Bo-gum was unveiled as French luxury brand CELINE's global ambassador, marking him as the first male actor to hold this position for the brand.
Park Bo-gum replaced Kim Soo-hyun as the new brand ambassador for Shinhan Financial Group, marking a new era for the financial institution.
Park Bo-gum began a partnership with Ace Bed in August 2024.
Park Bo-gum started an endorsement deal with Biotherm in May 2023.
Park Bo-gum was appointed as the honorary ambassador for 2025 Korea Tourism by the Ministry of Culture, Sports and Tourism, leveraging his global popularity and positive image.
Park Bo-gum is the longest advertising model for Coca-Cola, spanning four years, and served as a torchbearer for the 2018 Winter Olympics.
Park Bo-gum became the first male endorser of the Japanese chocolate brand Ghana.
Park Bo-gum was born in Seoul, South Korea, on June 16, 1993. He began learning piano in kindergarten and was a choir member. He also was part of the varsity swimming team at Seoul Mokdong Middle School. His mother passed away when he was in fourth grade. Initially aspiring to be a singer-songwriter, Park signed with an acting agency after receiving advice during an audition. He debuted as an actor in 2011 with a supporting role in the film ‘Blind’ under Sidus HQ. He then joined Blossom Entertainment, appearing in ‘Runway Cop’ (2012), ‘Still Picture’ (2012), and ‘Bridal Mask’ (2012). His first major role came in the weekend drama ‘Wonderful Mama’ in 2013.
His career advanced significantly from 2014 to 2015, playing the young Kang Dong-seok in ‘Wonderful Days’ (2014) and a prodigy cellist in ‘Naeil’s Cantabile’ (2014). These roles led to Best New Actor nominations at the KBS Drama Awards and APAN Star Awards. He also appeared in the box-office hits ‘A Hard Day’ (2014) and ‘The Admiral: Roaring Currents’ (2014). In May 2015, he became a co-host for ‘Music Bank’, where he gained recognition for his hosting and singing abilities, earning him the Best Newcomer Award at the KBS Entertainment Awards. His role in the crime drama ‘Hello Monster’ (2015) was a turning point, earning him Popularity and Best Supporting Actor awards at the KBS Drama Awards. He also appeared in the neo-noir film ‘Coin Locker Girl’ (2015), which was screened at the Cannes Film Festival, leading to a Best New Actor nomination at the 52nd Baeksang Arts Awards and a Rising Star Award at the 11th MaxMovie Awards. He then starred as Choi Taek in ‘Reply 1988’ (2015–16), a series that achieved high viewership and propelled him to international fame as a Korean Wave star.
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