Rachel Ocool is a rising TikTok star and makeup enthusiast, known for her engaging tutorials and authentic approach to beauty. With over 1.5 million followers on her TikTok page, @rachelocool, Rachel has created a vibrant community centered around self-expression and enhancement through makeup. Her mission, as stated on her website, is to usher in a new era of makeup that celebrates individuality, allowing her followers to explore their unique styles.
Rachel’s journey began on Instagram, where she created her account, @rachel.ocool, in 2013. Initially posting selfies and references to her favorite bands from the 1960s and ’70s, she has since evolved her content to include model photos and short makeup videos, attracting 410,000 followers. Her transformation reflects her passion for beauty and her desire to inspire others to embrace their creativity.
One of her most impactful TikTok videos, titled “What Do You Use Makeup For?”, expresses her thoughts on the criticisms surrounding makeup and what the hobby means to her personally. This candid rant resonated with many, showcasing her ability to connect with her audience on a deeper level. Additionally, she shares her full-length makeup tutorials on her self-titled YouTube channel, where she has 20,000 subscribers.
Living a sober life, Rachel’s authenticity shines through in her content. She recently posted a video titled “Everything I Learned From Wayne Goss,” paying tribute to the influential makeup artist and further solidifying her commitment to continuous learning in her craft. Rachel Ocool’s journey is a testament to her dedication to beauty, self-expression, and community.