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United States Remi Bader has transformed from a TikTok content creator into a prominent curve model and advocate for size inclusivity within the fashion industry.
Bader launched a collection with Revolve.
Bader is a year-long brand ambassador and size consultant for Victoria's Secret Pink. She also partnered with them to showcase inclusive fashion for plus-size girls.
Bader landed a partnership with Walmart.
Bader landed a partnership with L'Oreal, beginning in February 2024.
Remi Bader partnered with Dove and discusses topics like sweat and vulnerability.
Bader partnered with Anthropologie, beginning in January 2024.
Bader partnered with Aerie on a body-positive campaign.
Sam's Club teamed up with Remi Bader for a 26-piece clothing collection called “Edited by Remi,” focused on affordable and inclusive fashion for Gen Z shoppers.
Tower28 collaborated with Remi Bader to create a World Mental Health Day charity lip kit.
Remi Bader began her journey as a content creator in September 2020, shortly after being laid off from her job in the music industry. Encouraged by her father, who worked in women’s fashion, she briefly pursued curve modeling. During this period, she noticed a gap in online representation, where other curvy influencers primarily showcased clothing that fit perfectly. Bader, who described herself as a curvier individual from a young age (size 10-12), decided to create content that authentically reflected the challenges and realities of trying on clothes.
Her authentic approach involved sharing try-on hauls where she humorously showcased how various clothing items fit her body, including pieces that did not look ideal. One such video, featuring clothes from brands like Nasty Gal or Pretty Little Thing, went viral on TikTok. This unexpected success marked a turning point, leading her to become a full-time TikTok creator by March 2021. Bader quickly amassed a significant following, reaching 2.5 million followers across TikTok and Instagram, recognized for her candid critiques of size discrepancies within major fashion lines.
Since her rise to prominence, Bader has leveraged her platform to advocate for size inclusivity in fashion. She has secured various collaborations and partnerships, including launching a collection with Revolve and working with major brands such as Victoria’s Secret, Walmart, and L’Oreal. Her work has been acknowledged by Forbes, where she was ranked No. 48 on the inaugural Forbes Top Creators List in 2022 and included in the 30 Under 30 – Social Media list for 2023.
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