Rhett & Link

Rhett & Link have transitioned from internetainers to successful media entrepreneurs, developing a diverse portfolio of comedic content and media properties on YouTube and beyond. After releasing their acclaimed 2008 documentary Looking for Ms. Locklear, which screened on PBS and garnered multiple film festival awards, Rhett & Link established themselves as innovative comedic content creators. Their unique blend of humor and entrepreneurship quickly evolved, leading them to star in the 2011 IFC series Rhett & Link: Commercial Kings, where they developed local commercials for small businesses.

Demonstrating their diverse talent, Rhett & Link released their album Song Biscuits: Volume 1 in 2015. In 2017, they achieved The New York Times Best Seller List with their debut book, Rhett & Link’s Book of Mythicality. Formalizing their rapidly expanding media empire, they operated under Mythical Entertainment, LLC, established in 2017 from its original formation as Rhett & Link, Inc. in 2009, to oversee all their content production.

Their commitment to fostering new talent led to the launch of the ‘Mythical Accelerator Fund’ in 2021, a dedicated initiative to invest in and support other digital creators. Their innovative approach to distribution was highlighted with the launch of the ‘Mythical 24/7’ streaming channel on Roku in 2023. Further diversifying their presence into traditional media, Rhett & Link starred in Food Network’s Inside Eats with Rhett & Link in 2022, bringing their unique humor and culinary curiosity to a broader television audience. Most recently, in 2024, they solidified their position as strategic players in the media industry as part of an investment group that successfully purchased the acclaimed ‘First We Feast’ brand.

This latest venture underscores their evolution from internet personalities to influential media entrepreneurs and investors, continuing to shape and impact the entertainment landscape.