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United States Rhett & Link have transitioned from internetainers to successful media entrepreneurs, developing a diverse portfolio of comedic content and media properties on YouTube and beyond.
Rhett & Link created their first sponsored video, 'Cornhole Song,' for AJJ Cornhole in 2007.
Rhett & Link released videos for the Alka-Seltzer Great American Road Trip in 2008, which won multiple advertising awards.
In January 2008, Rhett & Link worked as web correspondents for the Sundance Film Festival for IGotShotgun.com in partnership with Cadillac.
In 2008, Rhett & Link released the web series 'Seaborne and Roach,' sponsored by SpyAssociates.com.
Rhett & Link created the 'Surrogate Sharers' series advertising Starburst candy in 2008.
In 2009, Rhett & Link started the web series 'I Love Local Commercials,' creating low-budget commercials for small local businesses, sponsored by Microbilt.
In 2009, Rhett & Link produced 'Fast Food Folk Song' as a web commercial for Taco Bell, winning the Contest of Awesome for Best Comic Music Video of 2009.
In 2010, Rhett & Link created a stop motion video 'T-shirt War' as a commercial for Rush T-shirts. The video garnered millions of views and awards.
After the success of 'T-shirt War,' McDonald's and Coca-Cola commissioned Rhett & Link to create a TV commercial with a similar theme, 'T-shirt War 2.'
After the success of 'T-shirt War,' McDonald's and Coca-Cola commissioned Rhett & Link to create a TV commercial with a similar theme, 'T-shirt War 2.'
In 2010, Rhett & Link released an online music video '2 Guys 600 pillows' sponsored by SleepBetter.org, which was listed as one of Time's Top-10 Talented Web Videos.
In 2011, Rhett & Link released a music video entitled 'PHOTOSHOP Song' which was sponsored by Canvas on Demand.
In September 2012, the duo released the video 'Epic Rap Battle of Manliness' sponsored by Build.com.
In October 2013, Rhett & Link released a music video entitled 'Epic Rap Battle: Nerd vs. Geek' sponsored by TigerDirect, which gained over 50 million views.
In December 2013, the duo released a music video in partnership with Buick's 'In the Moment' campaign entitled 'Get Off the Phone'.
In May 2014, a new segment sponsored by Gillette was included on 'Good Mythical Morning' for their week-long subscription campaign, along with the 'Kissing Your Face' video.
In May 2015, Rhett & Link released a music video 'Just Being Honest,' sponsored by Wendy's new beverage, Honest Tea. They also participated in 'Sip Me Up,' a streaming marketing campaign for Wendy's.
See Wendy's partnership.
On May 6, 2015, Rhett & Link teamed up with Hot Pockets and released the 'Will It Hot Pocket?' episode in their 'Will It' series on 'Good Mythical Morning'.
On June 5, 2015, GEICO sponsored a new segment on 'Good Mythical Morning' called 'The Back Up Plan,' where Rhett & Link explored different career opportunities. This segment ran for 10 episodes.
Rhett & Link joined Agentio as strategic advisors to help create new monetization paths for digital talent, and were early adopters of Agentio's platform.
Rhett James McLaughlin (born October 11, 1977) and Charles Lincoln “Link” Neal III (born June 1, 1978) first met on September 4, 1984, in first grade at Buies Creek Elementary School in North Carolina. Their early creative collaborations included writing a screenplay at age fourteen and forming a Christian punk rock band, “The Wax Paper Dogz.” Both attended North Carolina State University, where Link studied industrial engineering and Rhett studied civil engineering, graduating in 2001 and 2000 respectively. They worked in their fields, Link at IBM and Rhett at Black & Veatch, while also creating comedic videos for the religious organization, Cru. This period was formative, helping them develop their comedic style and leading them to pursue entertainment full-time.
After deciding to focus on entertainment, Rhett & Link launched their YouTube career. Their first major project was the 2008 documentary “Looking for Ms. Locklear,” which screened on PBS and won multiple film festival awards. In 2011, they starred in the IFC series “Rhett & Link: Commercial Kings,” where they created local commercials for small businesses, further showcasing their unique brand of comedy. This background set the stage for their most successful venture, “Good Mythical Morning,” which debuted in 2012. Over the years, they expanded their presence with ancillary channels like “Good Mythical MORE” and “Mythical Kitchen,” and developed podcasts such as “Ear Biscuits,” demonstrating a consistent evolution of their content and brand.
In recent years, Rhett & Link have formalized their media empire, founding Mythical Entertainment, LLC in 2017 (originally Rhett & Link, Inc. in 2009). Under this company, they produce all their online videos, television shows, podcasts, books, music, and live tours. A significant milestone was the acquisition of the Smosh brand in 2019, followed by the establishment of the “Mythical Accelerator Fund” in 2021 to invest in other digital creators. In 2023, they launched the “Mythical 24/7” streaming channel on Roku, further diversifying their distribution. Their consistent innovation and business acumen have solidified their position as influential figures in the digital and traditional media landscape.
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