Sam Bailey | Booking Agent | MN2S

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Sam Bailey

Sam Bailey is an English pop singer who rose to prominence after winning the tenth series of The X Factor in 2013.

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Past Works

Pink Car Leasing

Sam Bailey partnered with Pink Car Leasing, a Leicestershire-based vehicle leasing company, serving as a brand ambassador. This collaboration involved promotional activities and media engagements, such as a 'Lockdown New Car Q&A'.

BRAND PARTNERSHIPS

Syco Music

Following her victory on The X Factor in 2013, Sam Bailey secured a £1 million recording contract with Syco Music, Simon Cowell's record label. Under this label, she released her debut album, 'The Power of Love'. She later parted ways with the label in February 2015, 14 months after her X Factor win.

BRAND PARTNERSHIPS

RONNIE DRUM LIMITED

Sam Bailey is listed as the CEO of RONNIE DRUM LIMITED, indicating her involvement in business ventures beyond her singing career. This highlights her entrepreneurial engagement in the Greater Leicester Area.

BRAND PARTNERSHIPS

Saga Entertainment

In 2020, Sam Bailey joined 'The Celebs,' a supergroup that released a charity single "Merry Christmas Everyone" through Saga Entertainment. In 2021, she signed a record deal with the independent label Saga Entertainment, releasing her single "Black Velvet."

BRAND PARTNERSHIPS
1996

Formed ska duo Girls Next Door and recorded "Too Late"

MILESTONE
2013

Auditioned for The X Factor

MILESTONE
2013

Won the tenth series of The X Factor

MILESTONE
2013

Released debut single "Skyscraper"

MILESTONE
2013

Achieved Christmas number one with "Skyscraper"

MILESTONE
2014

Supported Beyoncé on The Mrs. Carter Show World Tour

MILESTONE
2014

Released debut album "The Power of Love"

MILESTONE
2014

"The Power of Love" debuted at number one on the UK Albums Chart

MILESTONE
2015

Embarked on The Power of Love Tour

MILESTONE
2016

Performed as Mama Morton in "Chicago"

MILESTONE
2016

Released second album "Sing My Heart Out"

MILESTONE
2016

Toured Butlins Holiday Resorts as part of the Butlins Pop tour

MILESTONE
2016

Starred in "Jack and the Beanstalk" pantomime at De Montfort Hall

MILESTONE
2018

Starred as Betty Simpson in "Fat Friends – The Musical"

MILESTONE
2018

Joined "Stronger Together" charitable music project

MILESTONE
2019

Starred in "Vampires Rock" Musical tour

MILESTONE
2019

Released single "Bleed Red"

MILESTONE
2019

Song "Wonderful" featured in original soundtrack of "High Strung: Free Dance"

MILESTONE
2020

Joined supergroup The Celebs for charity single "Merry Christmas Everyone"

MILESTONE
2021

Signed record deal with Saga Entertainment

MILESTONE
2021

Released single "Black Velvet"

MILESTONE
2024

Cast in "Now! That's What I Call a Musical"

MILESTONE

About

Samantha Florence Bailey was born on June 29, 1977, in Bexley, London. She grew up in Sidcup, London, and attended Cleeve Park School and Bexley College. Prior to her national television debut, Bailey worked as a prison officer at HMP Gartree in Leicestershire. Her passion for music began early; in 1996, at 18, she formed the ska duo Girls Next Door and recorded a song titled “Too Late.” Although she had performed in various local venues and on cruise ships for years, widespread recognition came later in her career.

In 2013, Bailey auditioned for the tenth series of The X Factor. She impressed the judges with her performance of Beyoncé’s “Listen” and subsequently advanced through the competition under Sharon Osbourne’s mentorship. On December 15, 2013, Bailey was crowned the winner, securing a £1 million recording contract with Syco Music and the opportunity to support Beyoncé on her 2014 UK tour. Her winner’s single, a cover of Demi Lovato’s “Skyscraper,” was released almost immediately, achieving the coveted Christmas number one spot on the UK Singles Chart on December 22, 2013. This made her the first X Factor winner in three years to reach Christmas number one.

Following her success on The X Factor, Bailey released her debut album, “The Power of Love,” in March 2014, which debuted at number one on the UK Albums Chart. The album featured a mix of cover versions and original material, including duets with Michael Bolton and Nicole Scherzinger. The album was re-issued in December 2014 with additional tracks. In February 2015, she parted ways with Syco Music. She continued her career independently, releasing her second album, “Sing My Heart Out,” in September 2016, which charted within the UK Top 40. Bailey has also engaged in theatre work, starring in productions like “Chicago” (2016), “Fat Friends – The Musical” (2018), and “Vampires Rock” (2019). In 2020, she joined The Celebs supergroup to raise money for charity, and in 2024, she was cast in “Now! That’s What I Call a Musical,” set to tour in 2025. She also signed a record deal with Saga Entertainment in 2021, releasing her single “Black Velvet,” which topped the Amazon best sellers chart and reached number three on the iTunes rock charts.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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