LeVar Burton partners with Live Beyond California
1 year ago
United States Sebastian Genta is a social strategist and co-founder, bridging emerging creators with industry leaders, and is known for his extensive work with major brands in digital marketing and content creation.
Co-founder of NextGen Creators, a workshop series connecting emerging talent with established industry leaders in the creator economy. The inaugural sold-out event brought together top brands, creators, and marketing professionals for a day of panels and networking in Miami, achieving 29.7M+ reach.
Developed strategic communications for TSA's biometric initiatives, focusing on transparency, security, and traveler choice. Created tailored content strategies across multiple platforms, transforming complex information into accessible content that positioned biometric screening as a time-saving, optional enhancement.
Crafted and executed dynamic 360-degree marketing campaigns and social media strategies. After launching the official social accounts for CBS client Judge Judy, content reached over 24.6M people, including a 1,800% increase in reach on Facebook, and grew the Instagram page from 0 to over 38K followers in six months.
As Senior Social Content & Account Strategy Manager at Studio City PXL, Genta contributed to crafting and executing 360-degree marketing campaigns, and social media strategies for clients including Universal Pictures.
Acted as the primary client liaison, managing daily interactions and partnerships with industry leaders such as Lionsgate, within his role at Studio City PXL.
Executed live studio shoots and managed content creation, scheduling, and weekly social media posts for clients including USA Olympics during his time at Santa Monica Studios.
Managed daily tasks, including content creation and strategic brand partnerships for clients such as Good Morning America, while working at Santa Monica Studios.
Organized high-profile events and managed talent bookings, travel logistics, and venue arrangements for clients including PGA Championship.
Orchestrated and executed thorough digital marketing campaigns, generating compelling site and social content for clients across entertainment, including DreamWorks Animation.
Identified and engaged with crucial influencers, skillfully managed contracts and budgets, and executed influencer campaigns for clients like Verizon.
Generated detailed monthly metric reports, highlighting key visitor trends, and implemented targeted advertising strategies to grow follower base for clients such as Kobe Inc.
Orchestrated and executed thorough digital marketing campaigns, generating compelling site and social content for clients across entertainment, including HFPA (Hollywood Foreign Press Association).
Orchestrated and executed thorough digital marketing campaigns, generating compelling site and social content for clients in the fashion industry, including Keratin Complex.
As an entertainment personality and social lifestyle creator, Sebastian has worked with national brands including AT&T.
As an entertainment personality and social lifestyle creator, Sebastian has worked with national brands including Amazon.
As an entertainment personality and social lifestyle creator, Sebastian has worked with national brands including Daniel Wellington.
As an entertainment personality and social lifestyle creator, Sebastian has worked with national brands including Paramount Pictures.
As an entertainment personality and social lifestyle creator, Sebastian has worked with national brands including Guess.
As an entertainment personality and social lifestyle creator, Sebastian has worked with national brands including Disney.
NextGenCreators recently partnered with iconic French brand Etam for their official US launch event. Sebastian Genta shared this collaboration on his LinkedIn.
Sebastian Genta, born in Miami Beach, Florida on April 22, 1994, is a social lifestyle creator and digital marketing strategist. He graduated from Florida International University in 2016 with a Bachelor’s degree in Marketing and a minor in Social Media and E-Marketing Analytics. His career began in digital marketing, leveraging his understanding of social media trends and content strategy. Genta is also known for his collaborations with his sister, Vale Genta, with whom he launched a clothing line and co-founded NextGen Creators.
Throughout his career, Sebastian Genta has held significant roles in digital marketing and social media. From October 2016 to July 2018, he served as a Digital Coordinator at Rogers & Cowan, where he developed and executed digital marketing campaigns for diverse clients including DreamWorks Animation and Verizon. He then transitioned to Santa Monica Studios from October 2018 to April 2021 as a Digital Marketing Coordinator + Studio Assistant, handling live studio shoots, content creation, and strategic partnerships for clients like USA Olympics and Good Morning America. From April 2021 to August 2024, Genta worked as a Senior Social Content & Account Strategy Manager at Studio City PXL, where he managed 360-degree marketing campaigns for clients such as CBS and Universal Pictures, significantly increasing social media engagement and brand visibility.
Currently, Sebastian Genta is a Social Media Strategist and Co-Founder of NextGen Creators. In this freelance capacity since October 2024, he works with clients including TSA, Genesis Motor, and Sprouts. NextGen Creators, a workshop series he co-founded, focuses on connecting emerging digital talent with established industry leaders. The inaugural sold-out event featured top creators and media executives, achieving over 29.7 million reach through social content and establishing NextGen as a premier platform for creator education in Miami. He continues to specialize in translating brand voices into authentic social narratives and creating tailored content strategies across various platforms.
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