Sir Mo Farah, CBE, is a multiple Olympic, World and European champion – the UK's greatest ever athlete, who transitioned from track events to marathons, including breaking the one-hour world record and becoming a National School Sport Champion.
British FitTech company WithU and a trio of top British athletes including Sir Mo Farah are joining forces to launch URUNN - a new hyper-personalised fitness platform targeting the global running market.
Farah has endorsement deals with companies including Nike, part of a multimillion-pound campaign aimed at doubling the firm's sales. He led television advertisements for Quorn's vegetarian forms of protein, with the campaign scheduled to last throughout the following year. His work with Nike Inc. includes marketing of clothing and shoes.
Listed as a partner on Sir Mo Farah's official website.
Listed as a partner on Sir Mo Farah's official website.
Listed as a partner on Sir Mo Farah's official website.
Listed as a partner on Sir Mo Farah's official website.
Listed as a partner on Sir Mo Farah's official website.
Listed as a partner on Sir Mo Farah's official website.
Sir Mo Farah is exclusively represented by PACE Sports Management for all professional enquiries including brand collaborations.
British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later.
Stagwell (STGW) Unveils New SPORT BEACH 2025 Athletes and Brand Partners Including Erin Andrews, Sir Mo Farah, Chris Paul, Alex Rodriguez, George Russell, and more.
YMUGROUP handles partnerships and event enquiries relating to Sir Mo Farah.
Sir Mo Farah teamed up with Arnold & Son, a partnership announced in 2020.
Sir Mo Farah teamed up with Arnold & Son, a partnership announced in 2020.
Farah has endorsement deals with companies including Lucozade.
In December 2013, Farah signed a marketing deal with Quorn as part of a multimillion-pound campaign aimed at doubling the firm's sales. He led television advertisements for Quorn's vegetarian forms of protein, with the campaign scheduled to last throughout the following year.
Farah has endorsement deals with companies including Bupa.
Farah has endorsement deals with companies including Virgin Media. Virgin Media has promised to donate £2 for every YouTube video that is uploaded with someone doing the 'Mobot'.
On August 7, 2017, Farah became a global ambassador for Marathon Kids.
Born Hussein Abdi Kahin on March 23, 1983, in the Somali Democratic Republic, Sir Mo Farah’s early life included being trafficked to the UK at age nine and forced into child labor. His athletic talent was first identified by his physical education teacher, Alan Watkinson, at Feltham Community College. Originally aspiring to be a footballer or car mechanic, Farah joined the Borough of Hounslow Athletics Club and quickly showed promise, winning his first English schools cross-country title in 1997. Philanthropist Eddie Kulukundis later covered legal fees for his naturalisation, allowing him to travel for competitions. Farah’s commitment to rigorous training, including periods at altitude in Ethiopia and Kenya, supported his rise in the world of athletics.
Farah’s career as a long-distance runner launched with his first major title in the 5000 meters at the 2001 European Athletics Junior Championships. He achieved significant milestones, including breaking the British indoor 3000m record in 2009 and securing the European 5000m/10,000m double at the 2010 European Athletics Championships. His move to Portland, Oregon, in 2011 to train under Alberto Salazar marked a turning point, leading to a silver medal in the 10,000m and a gold in the 5000m at the 2011 World Championships. This success paved the way for his iconic ‘double-double’ at the Olympic Games, solidifying his status as a leading figure in British athletics. These achievements continued to demonstrate his sustained performance at an elite level.
Sir Mo Farah is recognized for his historic achievements, including four Olympic gold medals and six World Championship titles, making him the most successful male track distance runner in history. He became the first man to defend both distance titles in major global competitions, known as the ‘quadruple-double’. After his final track race in 2017, he transitioned to road racing, winning the 2018 Chicago Marathon and setting a European record. In 2020, he broke the one-hour world record. Beyond his sporting accomplishments, Farah became a global goodwill ambassador for IOM in 2024 and was knighted in 2017 for his services to athletics, further cementing his legacy as a national icon.
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