Sir Mo Farah | Booking Agent | Talent Roster | MN2S

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Sir Mo Farah

Sir Mo Farah, CBE, is a multiple Olympic, World and European champion – the UK's greatest ever athlete, who transitioned from track events to marathons, including breaking the one-hour world record and becoming a National School Sport Champion.

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Past Works

URUNN

British FitTech company WithU and a trio of top British athletes including Sir Mo Farah are joining forces to launch URUNN - a new hyper-personalised fitness platform targeting the global running market.

BRAND PARTNERSHIPS

Nike

Farah has endorsement deals with companies including Nike, part of a multimillion-pound campaign aimed at doubling the firm's sales. He led television advertisements for Quorn's vegetarian forms of protein, with the campaign scheduled to last throughout the following year. His work with Nike Inc. includes marketing of clothing and shoes.

BRAND PARTNERSHIPS

Huawei

Listed as a partner on Sir Mo Farah's official website.

BRAND PARTNERSHIPS

B&M

Listed as a partner on Sir Mo Farah's official website.

BRAND PARTNERSHIPS

Zwift

Listed as a partner on Sir Mo Farah's official website.

BRAND PARTNERSHIPS

Ready Steady Mo

Listed as a partner on Sir Mo Farah's official website.

BRAND PARTNERSHIPS

Save The Children

Listed as a partner on Sir Mo Farah's official website.

BRAND PARTNERSHIPS

Mudane Team

Listed as a partner on Sir Mo Farah's official website.

BRAND PARTNERSHIPS

PACE Sports Management

Sir Mo Farah is exclusively represented by PACE Sports Management for all professional enquiries including brand collaborations.

BRAND PARTNERSHIPS

WithU

British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later.

BRAND PARTNERSHIPS

Stagwell (STGW)

Stagwell (STGW) Unveils New SPORT BEACH 2025 Athletes and Brand Partners Including Erin Andrews, Sir Mo Farah, Chris Paul, Alex Rodriguez, George Russell, and more.

BRAND PARTNERSHIPS

YMUGROUP

YMUGROUP handles partnerships and event enquiries relating to Sir Mo Farah.

BRAND PARTNERSHIPS

Arnold & Son

Sir Mo Farah teamed up with Arnold & Son, a partnership announced in 2020.

BRAND PARTNERSHIPS

Arnold & Son

Sir Mo Farah teamed up with Arnold & Son, a partnership announced in 2020.

BRAND PARTNERSHIPS

Lucozade

Farah has endorsement deals with companies including Lucozade.

BRAND PARTNERSHIPS

Quorn

In December 2013, Farah signed a marketing deal with Quorn as part of a multimillion-pound campaign aimed at doubling the firm's sales. He led television advertisements for Quorn's vegetarian forms of protein, with the campaign scheduled to last throughout the following year.

BRAND PARTNERSHIPS

Bupa

Farah has endorsement deals with companies including Bupa.

BRAND PARTNERSHIPS

Virgin Media

Farah has endorsement deals with companies including Virgin Media. Virgin Media has promised to donate £2 for every YouTube video that is uploaded with someone doing the 'Mobot'.

BRAND PARTNERSHIPS

Marathon Kids

On August 7, 2017, Farah became a global ambassador for Marathon Kids.

BRAND PARTNERSHIPS
2020

Won Antrim Coast Half Marathon

MILESTONE
2020

Broke the one-hour world record in Brussels

MILESTONE
2024

IOM Welcomes Olympic Gold Medalist and Running Legend Mo Farah as First Global Goodwill Ambassador

MILESTONE
2024

Sir Mo Farah announced as National School Sport Champion

MILESTONE
2020

Joined I’m A Celebrity Get Me Out Of Here

MILESTONE
2020

Teams up with Arnold & Son

MILESTONE

About

Born Hussein Abdi Kahin on March 23, 1983, in the Somali Democratic Republic, Sir Mo Farah’s early life included being trafficked to the UK at age nine and forced into child labor. His athletic talent was first identified by his physical education teacher, Alan Watkinson, at Feltham Community College. Originally aspiring to be a footballer or car mechanic, Farah joined the Borough of Hounslow Athletics Club and quickly showed promise, winning his first English schools cross-country title in 1997. Philanthropist Eddie Kulukundis later covered legal fees for his naturalisation, allowing him to travel for competitions. Farah’s commitment to rigorous training, including periods at altitude in Ethiopia and Kenya, supported his rise in the world of athletics.

Farah’s career as a long-distance runner launched with his first major title in the 5000 meters at the 2001 European Athletics Junior Championships. He achieved significant milestones, including breaking the British indoor 3000m record in 2009 and securing the European 5000m/10,000m double at the 2010 European Athletics Championships. His move to Portland, Oregon, in 2011 to train under Alberto Salazar marked a turning point, leading to a silver medal in the 10,000m and a gold in the 5000m at the 2011 World Championships. This success paved the way for his iconic ‘double-double’ at the Olympic Games, solidifying his status as a leading figure in British athletics. These achievements continued to demonstrate his sustained performance at an elite level.

Sir Mo Farah is recognized for his historic achievements, including four Olympic gold medals and six World Championship titles, making him the most successful male track distance runner in history. He became the first man to defend both distance titles in major global competitions, known as the ‘quadruple-double’. After his final track race in 2017, he transitioned to road racing, winning the 2018 Chicago Marathon and setting a European record. In 2020, he broke the one-hour world record. Beyond his sporting accomplishments, Farah became a global goodwill ambassador for IOM in 2024 and was knighted in 2017 for his services to athletics, further cementing his legacy as a national icon.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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Frequently asked questions ABOUT BOOKING Sir Mo Farah

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