Hayley McQueen partnered with J.P. Morgan for J.P. Morgan International Cricket Cup
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Korea Son Heung-Min has transitioned from a global football icon to a brand ambassador, leveraging his international appeal and achievements.
Son Heung-Min has a sponsorship deal with the sportswear and equipment supplier Adidas, which began in December 2023.
Since 2022, Son Heung-Min has been a brand ambassador for British luxury fashion house Burberry. In March 2023, he was named the global face of Burberry's first campaign under its new chief creative officer Daniel Lee.
In February 2022, Son Heung-Min was selected as a brand ambassador for American high-end luggage brand Tumi. In February 2024, he was upgraded to a global ambassador and featured in the campaign for the new TUMI 19 Degree Aluminum collection.
On August 7, 2022, Son Heung-Min was named brand ambassador for Calvin Klein Underwear in South Korea.
Son Heung-Min has two officially licensed NFT collections, 'NFTStar Fan Pass – Son Heung Min' and 'Golden Shiny Boot', produced in collaboration with NFTStar, a sports fandom social platform with a Web3 community.
Notable examples of his brand partnerships include his association with Asus.
Pepsi has named South Korean footballer, Son Heung-Min as its new brand ambassador for its EA Sports campaign.
Los Angeles FC have wasted no time capitalising on the arrival of Son Heung-min, securing a landmark partnership with Creative Artists Agency.
South Korean footballer Son Heung-Min partners with Gentle Monster to launch its latest pop-up space.
Son Heung-Min was born on July 8, 1992, in Chuncheon, South Korea. He moved to Germany at 16 to join Hamburger SV’s youth academy, making his Bundesliga debut in 2010. In 2013, he transferred to Bayer Leverkusen for a then-club record fee of €10 million. His career progression continued as he signed with Premier League club Tottenham Hotspur in 2015 for £22 million, becoming the most expensive Asian player in football history. During his tenure at Tottenham, Son established himself as a prominent forward, contributing to the team’s appearance in the 2019 UEFA Champions League Final and winning the FIFA Puskás Award in 2020 for his solo goal against Burnley.
Son’s impact on Tottenham included being twice named the club’s Player of the Year and being selected for the PFA Team of the Year. In the 2021–22 season, he jointly won the Premier League Golden Boot with 23 goals, marking him as the first Asian player to achieve this. He further made history in April 2023 by becoming the first Asian player to score 100 Premier League goals. Appointed club captain in 2023, he led Tottenham to their first major honor in 17 years, winning the UEFA Europa League in 2025. Following a decade with Tottenham, Son moved to Major League Soccer club Los Angeles FC in August 2025 in an MLS record deal of $26.5 million, continuing his career as a leader in global football.
Internationally, Son has captained the South Korean National Team, appearing in three World Cups (2014, 2018, 2022) and four AFC Asian Cups. He led South Korea to a gold medal at the 2018 Asian Games, which exempted the entire squad from mandatory military service. Recognized as one of South Korea’s all-time leading scorers, his achievements have earned him national pride and numerous individual accolades, including multiple “Best Footballer in Asia” awards. Beyond the pitch, Son has engaged in philanthropy, donating to fire victims and COVID-19 relief efforts in South Korea, and has also opened the Son Football Academy in his hometown.
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