Kiersten Rich, widely recognized as The Blonde Abroad, launched her influential blog in 2011, quickly establishing herself as an award-winning solo female travel and lifestyle influencer and entrepreneur. Prior to this, Rich honed her acumen in corporate finance for six years, making a strategic transition to build a global brand focused on solo female travel, lifestyle, fashion, food, and photography. Her decisive pivot to explore the world and establish a life aligned with her personal aspirations laid the foundation for The Blonde Abroad to become a significant force in the travel industry. Rich’s entrepreneurial vision propelled The Blonde Abroad into a robust online presence, accumulating over 1 million followers across major platforms including Instagram, Facebook, Pinterest, and YouTube by 2019.

These curated tours have seen a high return rate of 30% and have expanded to sought-after international destinations such as South Africa, Morocco, Jordan, and the Galapagos, providing meticulously planned experiences with professional guides and personalized activities. Further demonstrating her business acumen, Rich also launched a branded creative digital agency and an online travel shop, integrating these components into The Blonde Abroad’s comprehensive ecosystem. Her strategic approach involves leveraging data and analytics from her extensive social media following to identify market gaps, particularly the demand for unique, all-female tours to destinations that might otherwise be challenging for solo travelers. Kiersten Rich’s ability to seamlessly transition from an influencer to a comprehensive business owner underscores her capacity to see herself as both a creator and a strategic entrepreneur.

She continuously utilizes insights from her dedicated team and highly engaged audience to drive sustained growth and diversification across all facets of The Blonde Abroad brand. Her ongoing commitment to identifying and fulfilling unique travel market demands positions her as a dynamic leader at the intersection of digital influence and experiential tourism.