Toni Breidinger, the first female Arab-American driver in NASCAR, combines her racing career with modeling to leverage brand partnerships and inspire new audiences.
Named 2025 Summer Ambassador, partnering with the brand to bring fans along for her journey. The brand will also sponsor her TRICON Garage truck.
Partnered with Coach, attracting unconventional sponsors to NASCAR and endorsing the brand's new sneaker.
Featured in a newly launched campaign, including advertising billboards and cardboard cutouts, and donated $100,000 to the Women's Sports Foundation in honor of International Women's Day.
Partnered with Kendall Jenner's brand for the 2025 racing season, marking the brand's first sports partnership.
Partnered with the brand and announced a modeling collaboration.
Partnered with the energy drink company.
Partnered with the fuel company.
Antoinette Marie Breidinger, born on July 14, 1999, in San Francisco, California, and raised in Hillsborough, began her racing journey in go-karts at age nine. After five successful years, she transitioned to the USAC Western US Asphalt Midget Series at 15. Her dedication culminated in winning the series championship in 2016, making her the winningest female driver in any USAC asphalt division at that time. This early success laid the groundwork for her eventual move into stock car racing, a shift that began after she was inspired by late model races at Madera Speedway.
Following her high school graduation in 2017, Breidinger relocated to Charlotte, North Carolina, to advance her racing ambitions. She debuted in the ARCA Racing Series in 2018 with Venturini Motorsports, achieving a tenth-place finish at Madison. In 2021, she made history as the first Arab-American woman to compete in a national touring NASCAR series. She continued to hone her skills, accumulating four top-fives and 27 top-ten finishes over four seasons in the ARCA Menards Series. Her career progression saw her join Tricon Garage, and in 2025, she moved up to compete full-time in the NASCAR Craftsman Truck Series, driving the No. 5 Toyota Tundra TRD Pro.
Beyond the racetrack, Breidinger has forged a significant modeling career to complement her racing, signing with IMG Models. She has appeared in publications like Marie Claire Arabia, Glamour, and GQ. In 2025, she made history again by becoming the first NASCAR driver to appear in Sports Illustrated’s Swimsuit Issue, showcasing her ability to bridge the worlds of professional sports and high fashion. Breidinger actively supports the Women’s Sports Foundation and has been a brand ambassador for various companies, utilizing her platform to inspire and connect with diverse audiences.
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